Art galleries should look for ways to adapt their digital strategies to fully integrate the online-offline sales experience. The little things count as much as more grand technological capabilities, such as artist talks on Zoom, exhibitions in an "online viewing room" or virtual reality. In this video, I will walk you through the process to find opportunities to further … [Read more...] about Tips for Building an Integrated Art Gallery Sales Strategy
Building Connections: Upgrading Your Art Gallery’s Online Capabilities
Now that people are more comfortable shopping online for luxury items such as art, investing in your gallery business to enhance your gallery's online sales and marketing skills is a smart strategy. You will need the right tools and skills to optimize your art gallery's online presence to attract new art buyers and close more sales. The best place to start is refining and … [Read more...] about Building Connections: Upgrading Your Art Gallery’s Online Capabilities
5 Steps to Conduct a Year-End Art Gallery Business Review
Hopefully, you will greet the new year better positioned than you began in last year. It's time to think about your art gallery year-end business review, which is so essential to the strategic planning process. There are steps you can take to wrap up the business year strong. In this article, you will learn how to conduct a year-end review to provide insights that can … [Read more...] about 5 Steps to Conduct a Year-End Art Gallery Business Review
Art Gallery Marketing Checklist for the Holidays
The holidays can get completely overwhelming. Use this art gallery marketing checklist to develop your holiday marketing campaign. Copy it. Add to it. Customize it to your needs. Email Communications Define your plan for email communication, timing, and messaging that is attention-grabbing, entertaining, and informative. During the holiday shopping season, you will … [Read more...] about Art Gallery Marketing Checklist for the Holidays
Mastering the Follow-Up for Art Gallery Sales Leads
Does fear prevent you from effectively following up with leads for your gallery's collectors? The follow-up process is crucial, and often where I see a lot of gallery sales associates fail. Let's get into that now. While we love it when someone sees a piece - falls in love, and buys on the spot, most sales require anywhere from three to five contacts before closing. … [Read more...] about Mastering the Follow-Up for Art Gallery Sales Leads
