There have been some studies on how different personality types influence how people experience art, style preferences, and perceive the value of an artwork. These can have an impact on art collectors and buying behavior. It made me curious if research findings would line up with real-world client / dealer relationships. Two questions to contemplate are: How do … [Read more...] about Perception of Value: How Presentation Influences Art Collector Behavior
Turning Art Gallery Openings Into Collector-Building Experiences
You can feel it when your gallery’s opening event is working. People linger. They talk to strangers. Someone who was clearly nervous at the start suddenly relaxes and starts asking good questions. And the artist looks like they are having a genuinely good night instead of doing polite small talk for three hours straight. You can also feel it when an opening is not working as … [Read more...] about Turning Art Gallery Openings Into Collector-Building Experiences
Collaborating With Your Gallery’s Artists on Marketing
If you’ve ever thought, “I wish my artists would help more with marketing,” you’re not alone. But, it’s not always easy to ask for that kind of help and have it be a productive collaboration that strengthens the artist/gallery relationship. In my experience, collaboration works best when it feels less like a grab bag of last-minute requests and more like a shared plan. The … [Read more...] about Collaborating With Your Gallery’s Artists on Marketing
Which Sales and Marketing Trends Are Worth Your Art Gallery’s Attention
Sales and marketing trends change fast as technology evolves and client expectations continue to rise. Art buyers are more informed, more selective, and more digitally fluent than they were just a few years ago. Let’s look at the digital marketing, social media, and sales trends that matter most to an art gallery business today. Whether or not you choose to incorporate all … [Read more...] about Which Sales and Marketing Trends Are Worth Your Art Gallery’s Attention
Should Blogging Be Part of Your Art Gallery Growth Strategy
One of the primary challenges art gallery owners talk to me about is how to find new art collectors. With more buyers discovering artists online, through search, social media, and even AI-powered tools, content marketing remains one of the most effective ways to get noticed by collectors. Yes…. The humble blog continues to play a central role in an art gallery’s content … [Read more...] about Should Blogging Be Part of Your Art Gallery Growth Strategy
