One of the most challenging aspects many art gallery’s face using social media as a marketing tool is finding the time to create enough diverse and compelling content. Once you get comfortable with creating certain types of content, social media companies change the rules. (Thanks Facebook) Having the right tools in your tool box makes your job far more efficient and your … [Read more...] about Smart Tools for Social Media Content Creation
How to Structure Your Gallery Sales Letter for Better Results
You are continually writing sales letters or emails. Either responding to a price request, introducing a client to new artwork by an artist in their collection, or proposing an installation in a commercial space, etc., they are all sales letters. There is a trick to how you should structure your message to keep the recipient's attention and best appeal to their … [Read more...] about How to Structure Your Gallery Sales Letter for Better Results
Checklist: Art Gallery Website Audit for Optimal SEO
Your gallery’s website might be gorgeous, but if search engines can’t read it or if they find it lacks usability, your website may rarely see that first page of the search index. As search engines adjust their algorithms to give their users better, more relevant search results, SEO gets more complicated. Use this checklist to: Uncover your website’s … [Read more...] about Checklist: Art Gallery Website Audit for Optimal SEO
Four Changes for Your Gallery Future
The current art gallery business model has many shortcomings that conflict with the way today’s art buyers expect to do business. A few pioneering galleries are stepping outside the white cube to experiment with new ways to present art by increasing awareness about the gallery and its artists. These galleries are also finding innovative ways to reduce the crippling expense of … [Read more...] about Four Changes for Your Gallery Future
What’s New in Today’s Gallery Public Relations
In our rapidly evolving society, we must realize that while your art gallery’s goals for public relations remain constant, your strategies for success changed. PR can be most influential to the overall success of your gallery and the artists you represent. If executed consistently and strategically, it can help an unknown or brand-new gallery transform into a trusted art … [Read more...] about What’s New in Today’s Gallery Public Relations
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