… [Read more...] about Six Quick Tips for Closing a Gallery Sale
Create Better Gallery Event Marketing with Purpose and Value
Here let’s talk about gallery event marketing and look at how focusing on purpose, and attendee value can kick your marketing message up a notch. These two critical elements are often lost in event communications to art buyers. While the subject of an exhibition or the artist’s perspective on the work is an enormous part of most gallery events, marketing messages should not … [Read more...] about Create Better Gallery Event Marketing with Purpose and Value
How to Create a Productive Gallery – Art Advisor Partnership
Art advisors can be a valuable partner to both collectors and your gallery business. As with many players working in the art world today, there are good and bad art advisors. Here I want to talk about: What to look for in an art advisor Recommendations for creating a gallery policy for working with them How to set expectations Maintain a productive working … [Read more...] about How to Create a Productive Gallery – Art Advisor Partnership
Smart Tools for Social Media Content Creation
One of the most challenging aspects many art gallery’s face using social media as a marketing tool is finding the time to create enough diverse and compelling content. Once you get comfortable with creating certain types of content, social media companies change the rules. (Thanks Facebook) Having the right tools in your tool box makes your job far more efficient and your … [Read more...] about Smart Tools for Social Media Content Creation
How to Structure Your Gallery Sales Letter for Better Results
You are continually writing sales letters or emails. Either responding to a price request, introducing a client to new artwork by an artist in their collection, or proposing an installation in a commercial space, etc., they are all sales letters. There is a trick to how you should structure your message to keep the recipient's attention and best appeal to their … [Read more...] about How to Structure Your Gallery Sales Letter for Better Results
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