Finding new art collectors to support your gallery’s artists is not as challenging as it may seem, but the method has changed a bit in the last decade or so. Is your art gallery’s lead generation strategy current? This article explores ideas for ways to expand your collector base using both in-person and online methods.
QR Codes: Back in Art Gallery Digital Marketing
QR codes are an art gallery marketing tool that should be in your toolkit. They can help create engagement by integrating the online/offline experience your clients and prospects have with your gallery. Learn how to use them to attract new art buyers.
How to Modernize your Gallery’s Buying Experience to Sell More Art
It is time to modernize the gallery buying experience to meet the expectations of art lovers visiting or buying art from your gallery.
Let’s explore a few ways you can increase the traffic in your gallery and online channels by providing exceptional art buying experiences, before, during, and after a sale.
An Art Dealer’s Secret Weapon: The Sales Plan
To increase gallery sales, a solid annual sales plan is a must. An art gallery sales plan will help you and your staff stay focused and organized. By sharing the overall strategy with your artists, you will increase their confidence in their relationship with your gallery.
Learn how to create a plan for your gallery business.
Tips for Creating an Art Gallery Recession Action Plan
What does an action plan look like to ensure your art gallery survives a recession? A successful gallery that weathers the storm will act proactively by adjusting spending and strategy to achieve optimal business results.
In this article learn how to create a gallery marketing action plan so you can attenuate the potential financial consequences of a recession.