(Updated Oct 2019) If attracting a local audience to your art gallery is part of your SEO marketing strategy then focus must be paid to your Google My Business profile. To have a competitive edge online, you should optimize your Google my Business profile. This is an SEO strategy after all, so in this article, I will tell you what you need to know to optimize your … [Read more...] about How to Optimize your Gallery’s Google My Business Listing
Art Gallery Social Media Marketing for the Holidays
How does social media play into your art gallery’s holiday marketing strategy? This article will help you prepare for success and provide fresh ideas for keeping your fans and followers engaged during the season of “marketing overload”. This time of year has a lot of competition for shopper’s attention. Marketing through social media can be planned and scheduled in advance, … [Read more...] about Art Gallery Social Media Marketing for the Holidays
How Art Galleries Can Prepare for the Holiday Season
We all know that there is never enough time to get it all done. The added pressures of the holidays make planning and preparations all the more critical. October is the time to get organized, so November and December can be sales focused. Here are some planning tasks and ideas that you can incorporate into your art gallery’s holiday strategy. Advanced preparation is the … [Read more...] about How Art Galleries Can Prepare for the Holiday Season
Art Fair Success: Gallery Sales and Marketing Strategies
Art fairs have firmly established a prominent place in many art galleries sales strategy. Fairs are often a considerable financial risk to a gallery business, but they can also bring great rewards. Increasing sales, meeting new collectors and expanding the gallery’s reputation in new markets are the driving motivations for participating. They also provide an opportunity for … [Read more...] about Art Fair Success: Gallery Sales and Marketing Strategies
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