For a long time now, art gallery marketing has been all about digital channels, such as SEO, social media, and email marketing. If you are concerned your marketing might get a little stale or diluted with other digital competition, you could shake things up with old-fashioned direct mail. In this article, we will discuss how direct mail marketing can do that for art galleries … [Read more...] about Direct Mail: The Old Master of Marketing
Achieving Your Art Gallery Goals: The Power of Clear Vision and Strategic Planning
Ready to take charge of the new year? You have big art gallery goals. You're up for it, no doubt! Like me, you probably have big goals this year. An annual art gallery strategy plan is key to achieving them. You want your gallery and artists to succeed. It's your vision and duty to foster growth in your business. This isn't a small task, especially in today's art … [Read more...] about Achieving Your Art Gallery Goals: The Power of Clear Vision and Strategic Planning
Generosity as a Brand Strategy: Standing Out in the Art Gallery Industry
As a small art gallery owner, you may believe that generosity in business is only for big corporations. It can actually be part of a brand strategy and help your gallery resonate better with potential buyers. It's a way to show that you have shared values and can help reduce barriers of intimidation. In this article, let's look at how you can infuse generosity into your … [Read more...] about Generosity as a Brand Strategy: Standing Out in the Art Gallery Industry
Synchronizing Branding and Marketing: Strategies for Art Galleries
Knowing the difference between branding and marketing can significantly impact your art gallery's success. Sometimes, an art gallery's brand can become lost in marketing efforts and not be as effective as you need it to be. Synchronizing branding and marketing is essential for your business growth and success. In this article, let's define the difference between marketing … [Read more...] about Synchronizing Branding and Marketing: Strategies for Art Galleries
The Impact of Client-Generated Content on Your Art Gallery Marketing
In the digital age, client-generated content has become a powerful tool in shaping the shopping experience. This article will explore how art galleries can leverage this trend to boost exposure for their artists and sales. There are practical strategies for encouraging your audience to create content about your gallery and artists that can influence other's buying decisions … [Read more...] about The Impact of Client-Generated Content on Your Art Gallery Marketing
