Art galleries have been exploring innovative approaches to revamp various aspects of gallery management to adapt to the ever-changing art market. You are not alone if you are uncertain where to direct your efforts next to reinvent your gallery business and align it with your future goals. The future may seem uncertain, especially considering the unique circumstances of your … [Read more...] about Reinventing Your Gallery Business: Lessons from the Past, Technologies of the Future
Priorities for Today’s Art Gallery Business Development
It is essential to regularly reflect on the state of your art gallery business and look forward to what you want it to look like in three to five years. Here I want to talk about some recent trends you, as a small gallery, may wish to consider as you plan the priorities for your art gallery business development. Running a gallery with a small staff often means your … [Read more...] about Priorities for Today’s Art Gallery Business Development
Direct Mail: The Old Master of Marketing
For a long time now, art gallery marketing has been all about digital channels, such as SEO, social media, and email marketing. If you are concerned your marketing might get a little stale or diluted with other digital competition, you could shake things up with old-fashioned direct mail. In this article, we will discuss how direct mail marketing can do that for art galleries … [Read more...] about Direct Mail: The Old Master of Marketing
Achieving Your Art Gallery Goals: The Power of Clear Vision and Strategic Planning
Ready to take charge of the new year? You have big art gallery goals. You're up for it, no doubt! Like me, you probably have big goals this year. An annual art gallery strategy plan is key to achieving them. You want your gallery and artists to succeed. It's your vision and duty to foster growth in your business. This isn't a small task, especially in today's art … [Read more...] about Achieving Your Art Gallery Goals: The Power of Clear Vision and Strategic Planning
Generosity as a Brand Strategy: Standing Out in the Art Gallery Industry
As a small art gallery owner, you may believe that generosity in business is only for big corporations. It can actually be part of a brand strategy and help your gallery resonate better with potential buyers. It's a way to show that you have shared values and can help reduce barriers of intimidation. In this article, let's look at how you can infuse generosity into your … [Read more...] about Generosity as a Brand Strategy: Standing Out in the Art Gallery Industry