Art walks and gallery weekends can now be found in cities large and small. There are ways that many galleries are missing out on opportunities to find new art collectors and generate future art sales. Is your art gallery business missing out?

For the public, it’s a fun night out with friends. For a gallery business, art walks have proven to be a great way to increase foot traffic to an exhibition and increase an artist’s exposure to potential art collectors.

Here are the most commonly observed ways art galleries miss out on sales and marketing opportunities from art walk participation.