Chances are your art gallery's most active customers and prospects are Gen X art collectors (born 1965-1980). If you have been in business for a while, your gallery's success may have been built by the baby boomers, and its future may depend on the millennials. Still, Generation X is the generation with spending power now. Do you understand how they think? Are you speaking … [Read more...] about The Mindset of Gen X Art Collectors and How to Attract Them
gallery art sales
Adapting for the Future: Lessons from Museum Evolution for Art Galleries
Art museums have been evolving for years, redefining their missions and benefits to the communities they serve. They have invested a lot of time and money into research to learn how to stay relevant. As a result, we are now seeing significant changes in how museums engage with their audiences through exhibitions and social events. Since both museums and commercial fine art … [Read more...] about Adapting for the Future: Lessons from Museum Evolution for Art Galleries
Six Quick Tips for Closing a Gallery Sale
Selling is something that does not come naturally to many people. Being a gallery professional you likely have the advantage of being genuinely passionate about what you are selling. That makes closing a gallery sale much easier when that passion is allowed to shine over a sales pitch. Below are six simple tips to selling fine art as you approach a new collector browsing the … [Read more...] about Six Quick Tips for Closing a Gallery Sale
Selling Fine Art: Overcoming Price Objections
Overcoming price objections is imperative in this business. Inquiries for artworks in the gallery have the possibility to lift your professional soul because they could be a sale. Those that do not lead to closing a sale can scar your motivation as a gallerist. It is easy to start to assume, perhaps unconsciously, most inquiries are not serious. One of the most common … [Read more...] about Selling Fine Art: Overcoming Price Objections