Persuasive writing on the web is essential to your gallery business. Here we will explore writing techniques to make your gallery website a powerful marketing and sales tool. Compelling and web-friendly copy or text makes a notable difference in persuading someone to contact the gallery, purchase art or attend a show.
Covid-19 support for art galleries
How to Minimize Risk During Extended Art Gallery Closures and Disasters
When a disaster occurs effecting your gallery operations, be it a hurricane, flood, wildfires, or virus, you are going to distracted. This article includes some tips for minimizing the risk to your gallery business from AXA XL art insurance expert to help you maintain tight levels of protection.
Digital Marketing Trends Your Art Gallery Should Not Ignore
Let’s look at top digital marketing trends in that matter most to a gallery business to establish trust, attract new art collectors and nurture client relationships. In 2019, these trends really can no longer be ignored.
The Art Collector’s Perspective for Buying Art Online
Art galleries need to understand better what motivates and discourages collectors from purchasing artwork online. Understanding the collector’s perspective will help drive your online sales strategy.