Persuasive writing on the web is essential to your gallery business to find new art collectors online. Here we will explore writing techniques to make your gallery website a powerful marketing and sales tool. Compelling and web-friendly copy or text makes a notable difference in persuading someone to contact the gallery, purchase art or attend a show. People do not read … [Read more...] about How Great Writing Can Help Find New Art Collectors Online
Covid-19 support for art galleries
How to Minimize Risk During Extended Art Gallery Closures and Disasters
It seems every year now, there is some event that causes businesses to close for an undetermined length of time. Minimizing risk to your art gallery is crucial. Be it a hurricane, flood, wildfire, or virus, being closed, and having reduced staff to keep an eye on things, along with emergency personnel focused elsewhere, there are some considerations to take into account to … [Read more...] about How to Minimize Risk During Extended Art Gallery Closures and Disasters
Digital Marketing Trends Your Art Gallery Should Not Ignore
Let's look at some top trends in digital marketing that matter most to a gallery business to establish trust, attract new art collectors and nurture client relationships. These trends really can no longer be ignored. There are three overwhelmingly clear themes when it comes to creating a digital marketing strategy that will meet today’s consumer demands. Value to the … [Read more...] about Digital Marketing Trends Your Art Gallery Should Not Ignore
