When it comes to structuring your online sales strategy for your art gallery, it’s important to tailor it to your unique business circumstances. This checklist aims to provide valuable insight and inspiration on how you can expand your market opportunities and increase art sales online.
Whether your art gallery operates with a hybrid model, combining online sales with a physical location, or exclusively sells art online, it’s crucial to address all the necessary components for success. Building a strong online reputation involves addressing buyer concerns through helpful information and clearly defined policies and processes.
Establishing relationships and trust with online art buyers is essential for galleries, regardless of the platform they use – be it a website, art platform, or social media. One of the greatest advantages of shopping for art online is the excitement of discovering new pieces. Make sure your gallery continues to provide that joy of discovery while ensuring a seamless and convenient buying experience.
This guide can help you improve your gallery’s online sales and marketing strategies. The checklist includes actionable steps for your gallery to take in these areas of your business.
- Sales goals – Define online sales goals for the gallery and each sales platform over a particular time – annual, quarterly, monthly.
- Website – The website should eliminate any fear or misunderstanding by providing easy-to-find and consuming information to enhance the gallery’s buying process.
- Social media – Create a discovery experience and buyer’s journey appropriate for each social media platform.
- Online marketplace – Expand gallery and artist awareness to broader markets and increase gallery artists’ exposure to a more diverse range of buyers.
- Post sales – Outline a post-sale process from shipping and installation to collecting feedback to nurture the relationship for future sales.
This art gallery online strategy checklist will help you navigate all the components for profitability with online sales.