The challenges facing galleries today are undeniable, but they also present an opportunity to rethink what success looks like in this evolving landscape. By learning from the closures of respected galleries, you can build a business that prioritizes sustainability, aligns with your personal and professional values, and supports your long-term goals.

Creating and implementing an art gallery marketing plan is critical to the growth of your gallery business and the success of your artists. Here let’s look at how to get organized to create your gallery marketing plan and what you should include to make it a valuable tool throughout the coming year.

Let’s explore some recent trends you, as a small gallery owner, may wish to consider as you plan the priorities for your art gallery business development. Including some of these ideas and strategies in your gallery business development priorities can help your future success gain momentum and increase sales.

When artists entrust their work to your gallery, they share something personal, hoping for thoughtful representation, clear communication, and a commitment to selling their art with care. Trust builds through mutual respect and consistent collaboration.

Join the discussion on artist-gallery relationships to explore fostering trust and communication for thriving partnerships.

The 2025 U.S. tariffs are rattling the global art trade, creating confusion, delays, and unexpected costs for galleries and collectors. Inconsistent enforcement means no one’s completely in the clear. Here’s what’s really happening — and how your gallery can adapt, protect profits, and stay competitive in this new trade environment.

So, you’re opening an art gallery—bravo!  It’s a bold and imaginative leap that can enrich your community, spotlight emerging talent, and bring powerful visions to life. But before the grand opening and the champagne corks pop, there’s a real-world challenge to tackle: funding. Turning your artistic ambition into a sustainable business requires a solid financial […]

This article gives you strategies for addressing price objections to art, helping you communicate the value of artworks more effectively and closing more sales. Learn how to uncover the true hesitations behind price concerns and guide clients toward confident purchasing decisions. We will also cover how to handle discounts.

Selling may not come naturally to you.  Being a gallery professional you likely have the advantage of being genuinely passionate about what you are selling.  Here are six simple sales tips to keep in mind as you approach a new collector browsing the gallery.

I want to share the five marketing initiatives I recommend you prioritize in this article.  Some even before you open.  You will have many moving parts to coordinate as you build your artist roster, try to find a location, develop your gallery program and potentially hire staff. 

Focusing on these marketing priorities as a new gallery business will set a solid foundation to build upon as your scale and grow in the future.   

In this article, we will look at how gallery sales consultants can adopt a service-oriented mindset to make art sales feel natural and rewarding by focusing on meaningful conversations, education, and relationship-building with collectors.