The summer can be slow for business. Many art galleries reduce their hours and have fewer events because they know prospective art buyers are more focused on vacation and spending time with family than buying art. It is essential to continue to attract attention for your artists during the summer months. To make … [Read more...]
Art Gallery Software Buying Guide and Comparison
An art gallery specific software program for managing contacts and art inventory can be a real game changer for keeping you organized and streamline the very way you do business. It is definitely worth the financial and time investment to choose a good one for your needs. There are so many on the market, how do you … [Read more...]
How to Create Amazing Gallery Stories to Attract Art Buyers
Some of the most successful companies in business today owe their sales success to the stories they tell to make a genuine connection between their products and customers. Who has more interesting stories to tell then art galleries? Nobody. Gallerists and artists have wonderful and often thought-provoking stories … [Read more...]
Mid-level Art Gallery Evolution in 2018. What’s Changing?
The way fine art galleries do business is certainly in a transformative period and that will not change any time soon. As the new year upon us, it is both a time to reflect and look forward to what the new year might hold. For several years now there has been a rousing debate regarding the challenges of emerging … [Read more...]
End the Year Strong for A Healthy Art Gallery Business
The end of the year is just around the corner. There are steps you can take to wrap up the business year strong. Now is the time to do a quick year-end review of what went well and which goals you achieved. It is also the time to reflect on what did not go so well and the lessons learned that can be applied to … [Read more...]
What An Art Gallery Can Learn From Museum’s Evolution
Art museums have been in a state of evolution for years, redefining their missions and benefits to the communities they serve. They have invested a lot of time and money into research to learn how to stay relevant. As a result, we are now starting to see significant changes to how museums engage with their audiences … [Read more...]
Lack of Art Pricing: Reasons to Publish and Test Strategies
The debate about whether or not to publishing prices for artworks in the gallery online and/or on gallery walls has been going on for years now. Art dealers still seem pretty well divided on the issue. Let's look at each side's point of view. Why Art Galleries Do Not Publish Art Prices Including pricing makes … [Read more...]
The Why & How of Pop-Up Art Galleries
Pop-up galleries continue to be popular as a means for an art gallery business to expand their brand awareness, increase their market and collector base and introduce their artists to new prospects. There is a lot of planning required to have a successful pop-up gallery, but if done well, the rewards will continue … [Read more...]
Take Your Art Gallery Business to the Next Level
As the owner of your art gallery, you care more about its success than anyone else. It’s your vision, your dream, and your responsibility to make it grow and thrive. That is a big job, particularly in today’s art world. If you spend too much time on the day-to-day operations and too little time on the strategic, … [Read more...]
The Psychology of Art Collectors and Buying Behavior
I have recently come across some studies on how different personality types influence how people experience art, style preferences and perceive value of an artwork. These can have an impact on the buying behaviors for collecting fine art. It made me curious if research findings would line up with real-world client / … [Read more...]
Staying Relevant with Your Art Gallery Program
Your gallery program defines your business to potential art collectors. It highlights your expertise in a particular niche and is a forum to share and educate others about the art and business values in which you are so passionate. Because taste in art changes as quickly as fashion trends, a strong gallery program is … [Read more...]
The Buying Experience for Today’s Affluent Art Collectors
A memorable buying experience has become of greater importance to affluent collectors as opportunities to purchase art have increased through auctions, online sellers and artists selling directly. Now collectors can pick and choose how they acquire art and the buying experience they prefer. Their choice is often … [Read more...]
When Your Artist’s Evolve Outside Your Gallery Program
It is important for both the gallery and artist to continually evolve and stay fresh. Have you had an artist experiment with their work and produce something that was outside your gallery’s program? I have spoken to many artists who have changed their style or typical subject matter and in the process lost faith in … [Read more...]
Cultivating Time Management Skills to Impact Your Gallery Business
As in any industry, it is easy to get weighed down with the day-to-day running of your art gallery business. Today’s working environment is riddled with distractions: clients, email, social networking, phone calls, and administrative tasks. Entire days can be filled with a series of small, but necessary tasks that … [Read more...]
Your Gallery’s Brand Position: Friend or Foe
As a fine-art dealer, consider how your current brand helps your gallery stand out from the competition in the minds of art collectors. Brand positioning, when done well, can be a true friend instead of your business’s greatest foe. Typically, the first things that come to mind about branding are the visual … [Read more...]
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