Ready to take charge of the new year? You have big art gallery goals. You're up for it, no doubt! Like me, you probably have big goals this year. An annual art gallery strategy plan is key to achieving them. You want your gallery and artists to succeed. It's your vision and duty to foster growth in your business. This isn't a small task, especially in today's art … [Read more...] about Achieving Your Art Gallery Goals: The Power of Clear Vision and Strategic Planning
The Gallery Business
Art Fair Planning and Strategies for Galleries
Advanced planning and strategizing for art fair sales and marketing can lead to a more enjoyable process and higher rewards. Being creative with lead-generating strategies can also provide valuable insights for other gallery marketing initiatives. In this article, I discuss art fair sales and marketing strategies that your art gallery can use to maximize all the … [Read more...] about Art Fair Planning and Strategies for Galleries
Surviving the Storm: A Guide to Running an Art Gallery in a Recession
Running an art gallery during a difficult economic climate is scary. Discretionary spending is often the first to go, and you know that hurts an art gallery business. So what does an action plan look like to ensure your art gallery survives? Churchill once said, "you should never let a good crisis go to waste". Yes… even economic uncertainty could bring opportunities with … [Read more...] about Surviving the Storm: A Guide to Running an Art Gallery in a Recession
Perception of Value: How Presentation Influences Art Collector Behavior
There have been some studies on how different personality types influence how people experience art, style preferences and perceive value of an artwork. These can have an impact on art collectors and buying behavior. It made me curious if research findings would line up with real-world client / dealer relationships. Two questions to contemplate are: How does psychology … [Read more...] about Perception of Value: How Presentation Influences Art Collector Behavior
Adapting for the Future: Lessons from Museum Evolution for Art Galleries
Art museums have been in a state of evolution for years, redefining their missions and benefits to the communities they serve. They have invested a lot of time and money into research to learn how to stay relevant. As a result, we are now starting to see significant changes to how museums engage with their audiences through their exhibitions and social events. Since both … [Read more...] about Adapting for the Future: Lessons from Museum Evolution for Art Galleries
