With the new year upon us, it is time to both reflect and look forward to what the new year might hold. It’s all about how to run a successful gallery today and into the future. Last year we saw many art galleries embrace and experiment with fresh sales and marketing methods and innovative additions to gallery … [Read more...]
How A Virtual Assistant Can Impact Your Gallery Business.
If you are a gallery owner with a very small or even no staff, you are probably wearing a lot of hats: curator, sales manager, marketing director, customer service manager, artist relationship developer, administrative assistant, janitor, etc. Perhaps you do not have the right experience or skill sets to be … [Read more...]
5 Steps to Conduct a Year-End Gallery Business Review
The end of the year is just around the corner. There are steps you can take to wrap up the business year strong. In this article, we will explore how to do a year-end review to provide insights that can help grow your gallery business. The process helps you to step outside of the day-to-day of running the … [Read more...]
Gallery Leadership Skills: The Most Vital Quality to Develop
The success of your art gallery business and leadership you provide are obviously closely tied. As the gallery sector experiments to evolve in today’s business climate and art market, it is easy to allow frustration to derail the vision you have for your business and life. Whether you run your gallery alone or with … [Read more...]
Cultural Consumption: How to Use it to Increase Gallery Foot Traffic
Declining foot traffic continues to be a problem for art galleries. I think we all agree art is better viewed in person. So what happened and how can your gallery change to get people coming through the door again? There are many contributing factors to the decrease in foot traffic. Here I want to discuss my … [Read more...]
Summer is Coming: How to Make A Slow Art Gallery Season Productive
The summer can be slow for business. Many art galleries reduce their hours and have fewer events because they know prospective art buyers are more focused on vacation and spending time with family than buying art. It is essential to continue to attract attention for your artists during the summer months. To make … [Read more...]
Art Gallery Software Buying Guide and Comparison
An art gallery specific software program for managing contacts and art inventory can be a real game changer for keeping you organized and streamline the very way you do business. It is definitely worth the financial and time investment to choose a good one for your needs. There are so many on the market, how do you … [Read more...]
How to Create Amazing Gallery Stories to Attract Art Buyers
Some of the most successful companies in business today owe their sales success to the stories they tell to make a genuine connection between their products and customers. Who has more interesting stories to tell then art galleries? Nobody. Gallerists and artists have wonderful and often thought-provoking stories … [Read more...]
Four Simple Ways Art Gallery Owners Can Run a More Efficient Business.
Running a fine art gallery business is not for the faint of heart. Between keeping track of finances, hiring good staff, managing client and artist relations, and producing thoughtful shows, it's enough to make you a little crazy at times. It’s ok, you can admit it. I get a little crazy too. Let’s look at four … [Read more...]
What An Art Gallery Can Learn From Museum’s Evolution
Art museums have been in a state of evolution for years, redefining their missions and benefits to the communities they serve. They have invested a lot of time and money into research to learn how to stay relevant. As a result, we are now starting to see significant changes to how museums engage with their audiences … [Read more...]
Art Prices: Reasons to Publish and Test Strategies
The debate about whether or not to publishing prices for artworks in the gallery online and/or on gallery walls has been going on for years now. Art dealers still seem pretty well divided on the issue. Let's look at each side's point of view. Why Art Galleries Do Not Publish Art Prices … [Read more...]
Hiring Outside Your Circle. Hiring With Purpose
I came across this blog post and thought it was worth sharing. Hiring the right people to represent your art gallery and support your vision is so critical to success. However, when I see job postings for gallery staff, they are usually requiring previous gallery experience or an art related degree. I understand … [Read more...]
The Why & How of Pop-Up Art Galleries
Pop-up galleries continue to be popular as a means for an art gallery business to expand their brand awareness, increase their market and collector base and introduce their artists to new prospects. There is a lot of planning required to have a successful pop-up gallery, but if done well, the rewards will continue … [Read more...]
Take Your Art Gallery Business to the Next Level
As the owner of your art gallery, you care more about its success than anyone else. It’s your vision, your dream, and your responsibility to make it grow and thrive. That is a big job, particularly in today’s art world. If you spend too much time on the day-to-day operations and too little time on the strategic, … [Read more...]
The Psychology of Art Collectors and Buying Behavior
I have recently come across some studies on how different personality types influence how people experience art, style preferences and perceive value of an artwork. These can have an impact on the buying behaviors for collecting fine art. It made me curious if research findings would line up with real-world client / … [Read more...]
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