Standing out on social media can be challenging when selling a luxury item such as art. People who purchase high-end goods often have different expectations from the average shopper regarding communication styles, personalized service, and how they make decisions. This article will look at ways to design social media campaigns that speak to your art gallery’s ideal client’s … [Read more...] about Using Social Media Campaigns to Reach Your Gallery’s Goals
Social Media Marketing
How to Collaborate with Your Gallery’s Artists on Social Media
Great things can happen when an art gallery collaborates with its artists on marketing efforts. Here we will examine ways your gallery can implement a collaborative social media marketing campaign. Social media is a hungry beast for content. Your goal for this marketing channel is to increase awareness about your gallery's news, but it can be challenging to post frequently … [Read more...] about How to Collaborate with Your Gallery’s Artists on Social Media
A Gallery Approach for Social Media Advertising
We have all heard about the pay-to-play push from social media networks for business pages. Social media advertising is still a good and economical strategy for an art gallery to extend its reach to attract new art buyers. Today, if you have social media as part of your art gallery's marketing strategy, you must add paid advertising. You can do it in a smart way for your … [Read more...] about A Gallery Approach for Social Media Advertising
Three Areas to Prioritize in your Art Gallery’s Social Media Strategy
Social media is likely a significant part of your art gallery's marketing plan. As new platforms come and go and algorithms constantly change, it can sometimes be challenging to know what to focus on beyond creating beautiful and entertaining content to post. Many things affect how people respond to your gallery's social media marketing. These also drive how you should … [Read more...] about Three Areas to Prioritize in your Art Gallery’s Social Media Strategy