I want to provide your art gallery with the right strategic steps to take toward a successful social media strategy, so your presence online aligns with the interests of your collectors and enhances the overall value your gallery provides them. Here let’s look at six steps to create a winning social media marketing … [Read more...]
Is Your Art Gallery’s Instagram Strategy Getting Results?
Instagram has become the art world darling for social media marketing, due to its obvious visual strengths and the natural discoverability factor it provides art lovers. Art fairs, museums, and artists were the early adopters of this platform. Many art galleries have found great success on Instagram attracting new, … [Read more...]
How to Use Social Media to Reach Art Journalists
Do you find it challenging to get quality press for your artist’s work or gallery events from journalists in traditional media? Do you submit story ideas that just get ignored? Social media may be the answer. Thoughtful press coverage remains an integral part of your gallery’s PR strategy and for furthering your … [Read more...]
A Tactical Gallery Approach for Social Media Advertising
According to BuzzSumo, company pages on Facebook have experienced a 20% decline in engagement from organic traffic since January 2017. Here we are going to explore ways to advertise on social media that makes sense for an art gallery business. I will give you a tactical approach for making the most of basic ads to … [Read more...]
Can Facebook Ads Work for an Art Gallery Business? YES
Marketing your art gallery with Facebook ads used to be not worth the time or money. Advertising on social media has become big business and Facebook has made many significant changes to make running ads on their platform a valuable marketing strategy for luxury products, such as art. In this article, let’s explore … [Read more...]
Making Instagram Work for Your Art Gallery Business
Instagram is one of the most visual platforms an art gallery or artist can use to engage with the social media circus. How can you grow your followers and reach out to potential art collectors, in new markets, who use Instagram to discover new artists? Here we will explore different ways and tools to make your … [Read more...]
Designing an Art Gallery Social Media Strategy for Affluents
Standing out on social media can be challenging when trying to sell a luxury item such as art. People who purchase high-end goods often have different expectations from the average shopper for communication styles, personalized service, and how they make decisions. Here we will look at some ways your gallery can … [Read more...]
How to Run an Artist / Gallery Social Media Collaboration Campaign
When an art gallery collaborates with its artists on marketing efforts, great things can happen. Here we will examine ways your gallery can implement a collaborative social media marketing campaign. By now you know what a powerful and effective tool social media can be. Art dealers use it in many ways, but primarily … [Read more...]
Make Your Gallery #Hashtags an #ArtForm
Hashtags can be a valuable marketing tool to promote your art gallery, events and artists, but only if used properly. Here we will talk about some basic best practices for an art gallery to make the most of using hashtags. Hashtags are used by your social media followers to search topic trends and related posts. … [Read more...]
Driving Growth for Your Art Gallery Business
There are many sales and marketing trends that an art gallery business should consider including in their business plan. Here we examine the top trends for digital marketing, social media and sales that your gallery business should know about to attract collectors and suggest ways to incorporate these trends with your … [Read more...]
Is Google+ Right for your Art Gallery Marketing Strategy?
Google Plus is a social media platform that has only been around for three years and it has seen many changes over those years. Today, there is some debate as to whether or not it is a good marketing tool for businesses. Should your gallery business have a presence on Google+? Well… It depends. Here we will look at … [Read more...]
Art Gallery Social Media Marketing for the Holidays
Are you planning for the holiday season? This article might help you prepare for social media success and provide fresh ideas for keeping your fans and followers engaged during the season of “marketing overload”. This time of year brings your gallery a lot of competition for shopper’s attention. Marketing through … [Read more...]
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