One of the most compelling social media strategies for an art gallery business is storytelling. It's almost an art form on its own. When mastered consistently across all your sales and marketing channels, it will impact your gallery's entire public relations strategy, from your exhibition messaging to your social media presence. As a social media marketing strategy, … [Read more...] about Storytelling on Social Media to Find New Art Collectors
Social Media Marketing
Optimize your Art Gallery’s Instagram Marketing
Instagram has become the art world darling for social media marketing due to its obvious visual strengths and the natural discoverability factor it provides art lovers. Art fairs, museums, and artists were the early adopters of this platform and continue doing creative and compelling things to attract their audience. In this article, let’s explore how to strengthen your art … [Read more...] about Optimize your Art Gallery’s Instagram Marketing
Creating an Art Gallery Social Media Strategy
Your art gallery's social media marketing strategy is a big part of how you find new art buyers and stay in touch with your collectors and artists. Now might be a good time to reassess your social media strategy in light of people's cautious views of companies on social media. I want to provide your art gallery with the best strategic steps to take toward a successful … [Read more...] about Creating an Art Gallery Social Media Strategy
Using Social Media Campaigns to Reach Your Gallery’s Goals
Standing out on social media can be challenging when selling a luxury item such as art. People who purchase high-end goods often have different expectations from the average shopper regarding communication styles, personalized service, and how they make decisions. This article will look at ways to design social media campaigns that speak to your art gallery’s ideal client’s … [Read more...] about Using Social Media Campaigns to Reach Your Gallery’s Goals
How to Collaborate with Your Gallery’s Artists on Social Media
Great things can happen when an art gallery collaborates with its artists on marketing efforts. Here we will examine ways your gallery can implement a collaborative social media marketing campaign. Social media is a hungry beast for content. Your goal for this marketing channel is to increase awareness about your gallery's news, but it can be challenging to post frequently … [Read more...] about How to Collaborate with Your Gallery’s Artists on Social Media
