Sales Training & Skills

You are continually writing sales letters or emails.  Either responding to a price request, introducing a client to new artwork by an artist in their collection, or proposing an installation in a commercial space, etc., they are all sales letters.   There is a trick to how you should structure your message to keep the recipient's attention and best appeal to their … [Read more...] about How to Structure Your Gallery Sales Letter for Better Results

Almost 50 percent of salespeople only follow up on a sales lead once.  These are probably not very successful sale people in their industry.  Following up on a lead, whether it is hot or cold, can be uncomfortable for many sales professionals.  Gallery sales are no different.  In fact, it may be harder since art is a luxury purchase.  There is a real and present danger of being … [Read more...] about Mastering the Follow-Up for Art Sale Leads

Selling fine art can be very intimidating for many people, but the reality is sales pay the rent for the gallery space.  Here let’s look at a few tips to help create a solid mindset for going into a sales conversation with an art collector and eliminate anxiety. Collecting art from your gallery must be a memorable experience through exceptional service and knowledgeable … [Read more...] about Tips for Selling More Art and Enjoying the Process

Inquiries about artworks in the gallery have the possibility to lift your professional soul.  Those that do not lead to closing a sale can scar your motivation as a gallerist.   It is easy to start to assume, perhaps unconsciously, most inquiries are not serious.  One of the most common reasons collectors provide for not purchasing is an objection to the price.  Asking about … [Read more...] about Selling Fine Art: Overcoming Price Objections