Selling may not come naturally to you. Being a gallery professional you likely have the advantage of being genuinely passionate about what you are selling. Here are six simple sales tips to keep in mind as you approach a new collector browsing the gallery.
Sales Training & Skills
There is a trick to how you should structure your sales letters to keep the recipient’s attention and best appeal to their emotions. Here we discuss that structure and the two key elements your gallery’s sales message should focus on. I also give a few other tips to hook your art buyer with your letter and keep them moving through the sales cycle.
In this article, I’m going to give you a strategy that you can quickly put into practice to sell more of your artist’s work. Today you probably get leads for art sales from multiple places; in the gallery, at art fairs, and online. Perhaps you receive referrals from other collectors, artists or industry professionals.
Every lead is an opportunity that must be pursued. You can do this by adding value and without being pushy.
Selling fine art can be very intimidating for many people, but the reality is sales pay the rent for the […]
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