When an art gallery and its artists join forces in marketing, the results can be truly transformative. In this article, we examine the strategies that can be implemented to create a successful collaborative campaign that increases engagement with gallery followers and strengthens relationships with your artists. From sharing behind-the-scenes stories to setting clear … [Read more...] about Gallery/Artist Social Media Collaboration: Strategies for Success
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How to Optimize your Art Gallery’s SEO with Google Business Profile
If attracting a local audience is essential for business or if you are an online-only gallery, then refining your Google Business Profile is essential to include in your art gallery's marketing strategy. This tool can help give you a competitive edge online and help drive foot traffic in the gallery. This is an SEO strategy, after all, so in this article, I will tell you what … [Read more...] about How to Optimize your Art Gallery’s SEO with Google Business Profile
How to Create an Art Gallery Marketing Plan
Every year brings opportunities to connect with new collectors and artists, sell more art, and grow the gallery's reputation as your community's cultural leader. A comprehensive and robust art gallery marketing plan is a crucial element in the growth of your business and your artists' careers. In this article, let's look at how to get organized to create your art gallery … [Read more...] about How to Create an Art Gallery Marketing Plan
A Gallery Approach for Social Media Advertising
We have all heard about the pay-to-play push from social media networks for business pages. Social media advertising is still a good and economical strategy for an art gallery to extend its reach to attract new art buyers. Today, if you have social media as part of your art gallery's marketing strategy, you must add paid advertising. You can do it in a smart way for your … [Read more...] about A Gallery Approach for Social Media Advertising