Hopefully, you will greet the new year better positioned than you began in last year. It's time to think about your art gallery year-end business review, which is so essential to the strategic planning process. There are steps you can take to wrap up the business year strong. In this article, you will learn how to conduct a year-end review to provide insights that can … [Read more...] about 5 Steps to Conduct a Year-End Art Gallery Business Review
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Mastering the Follow-Up for Art Gallery Sales Leads
Does fear prevent you from effectively following up with leads for your gallery's collectors? The follow-up process is crucial, and often where I see a lot of gallery sales associates fail. Let's get into that now. While we love it when someone sees a piece - falls in love, and buys on the spot, most sales require anywhere from three to five contacts before closing. … [Read more...] about Mastering the Follow-Up for Art Gallery Sales Leads
When and How to Use QR Codes to Connect Online and In-Gallery Engagement
QR codes are an art gallery marketing tool that should be in your toolkit. In the art industry, particularly for small art galleries, technology has typically played a minor role in marketing efforts because of limited time, staff, and financing. Well… That is all changing now as the use of tech becomes a vital part of a gallery’s sales and marketing strategy. QR codes … [Read more...] about When and How to Use QR Codes to Connect Online and In-Gallery Engagement
The Power of Persuasive Writing: Attracting New Art Collectors Online
Persuasive writing on the web is essential for your gallery business to find new art collectors online. Here, we will explore writing techniques to make your gallery website a more powerful marketing and sales tool. Compelling and web-friendly text makes a notable difference in persuading someone to contact the gallery, purchase art, or attend a show. People do not read … [Read more...] about The Power of Persuasive Writing: Attracting New Art Collectors Online
Virtual Art Gallery Presentation Room- Best Practices
The virtual art gallery presentation room is an incredible sales tool. It's intimate. It's focused. It's controlled. How can you recreate a similar experience virtually? In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology. Let's talk about how to prepare and design a fun and meaningful … [Read more...] about Virtual Art Gallery Presentation Room- Best Practices
