As part of your gallery's business evolution, finding new ways to market and sell your artists' work is crucial. If most of your sales come from private collectors, then increasing corporate art sales and commercial consulting could be an excellent way to grow your business. The benefits of adding this service to your gallery's offering include providing a new source of … [Read more...] about Increasing Corporate Art Sales
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Why Stories Matter to Your Gallery’s Social Media Marketing
Stories in social media is a popular feature and one that has skyrocketed in usage with users. Instagram reported Stories is now used by 500 million users. WOW! If your gallery is on Instagram and Facebook, the Stories feature is an essential place for your gallery’s dialogue with followers. Instagram and Snapchat’s tremendous success with the feature is motivating other … [Read more...] about Why Stories Matter to Your Gallery’s Social Media Marketing
Digital Marketing Trends Your Art Gallery Should Not Ignore
Let's look at some top trends in digital marketing that matter most to a gallery business to establish trust, attract new art collectors and nurture client relationships. These trends really can no longer be ignored. There are three overwhelmingly clear themes when it comes to creating a digital marketing strategy that will meet today’s consumer demands. Value to the … [Read more...] about Digital Marketing Trends Your Art Gallery Should Not Ignore
Checklist: Art Gallery Online Sales Strategy
You should to strategically develop your art gallery online sales strategies to meet art buyer’s needs, and expectations, which are changing far more rapidly thanks to technology. Finally, collector confidence for purchasing artworks online is on an accelerated rise and now is the time to get your digital sales channels properly in place. Offering the best of both online and … [Read more...] about Checklist: Art Gallery Online Sales Strategy
Optimizing your Art Gallery Website for Mobile
Optimizing your gallery’s website for mobile devices is more critical than ever now if you care about SEO. It goes beyond keywords and meta tags. Mobile SEO must also consider the overall viewing experience on smaller screens. Here we are going to review the top best practices to ensure your gallery website is optimized for a good mobile viewing experience and SEO to improve … [Read more...] about Optimizing your Art Gallery Website for Mobile