Finding ways to increase engagement with the gallery is important to the bottom line, so it is worth making it a significant part of your art gallery's marketing strategy. Now, you must work harder to get people to engage in the digital environment, as it seems fewer people are willing to come to the gallery in person. Engaging with your gallery goes beyond mere interaction; … [Read more...] about Building Meaningful Connections: Tips to Increase Engagement with Your Gallery
Gallery Website Marketing
The Impact of Client-Generated Content on Your Art Gallery Marketing
In the digital age, client-generated content has become a powerful tool in shaping the shopping experience. This article will explore how art galleries can leverage this trend to boost exposure for their artists and sales. There are practical strategies for encouraging your audience to create content about your gallery and artists that can influence other's buying decisions … [Read more...] about The Impact of Client-Generated Content on Your Art Gallery Marketing
Checklist: Presenting your Gallery Artist Roster Online Best for Buying Decisions
Your gallery artist roster and their artworks are the stars of your website. I know you want to present them online in the best possible manner, so they get the attention they deserve and inspire art sales. You can do many little things to present them assiduously while also enhancing the online viewing experience for art collectors visiting your website. Here I have … [Read more...] about Checklist: Presenting your Gallery Artist Roster Online Best for Buying Decisions
The Role of Website Audits in Growing Your Art Gallery’s Online Presence
An inspiring and informative website can do wonders for your art gallery's online presence to attract new collectors. It's the go-to spot for potential art buyers, so giving it some regular TLC is crucial. Especially if you've got multiple staff members or outside designers/contractors working on it to keep it updated. Auditing your website annually is good business practice. … [Read more...] about The Role of Website Audits in Growing Your Art Gallery’s Online Presence
How to Optimize your Art Gallery’s SEO with Google Business Profile
If attracting a local audience is essential for business or if you are an online-only gallery, then refining your Google Business Profile is essential to include in your art gallery's marketing strategy. This tool can help give you a competitive edge online and help drive foot traffic in the gallery. This is an SEO strategy, after all, so in this article, I will tell you what … [Read more...] about How to Optimize your Art Gallery’s SEO with Google Business Profile
