Persuasive writing on the web is essential to your gallery business. Here we will explore writing techniques to make your gallery website a powerful marketing and sales tool. Compelling and web-friendly copy or text makes a notable difference in persuading someone to contact the gallery, purchase art or attend a show.
Gallery Website Marketing
Covered in the checklist are specific actions your art gallery business can take to audit your website to ensure it keeps up with search engine algorithms and helps improve your gallery’s index rankings.
There are many little things you can do to present them and their work in the best light possible, while also enhancing the experience of your site visitors.
Here I have outlined simple ways to make your artist roster, portfolio and biography pages more valuable to a viewer.
The primary role of an art gallery website is to promote, communicate, educate and entertain. But ultimately you want a site to help sell your artists work. These functions are poised for interaction from viewers. Today, there is a greater emphasis on consumer-generated content as part of the overall shopping experience; online and off.
Here let’s look at what that means for selling art and how an art gallery might respond to this trend in consumer demand.
Creating engagement is much more than likes and shares on social media, filling out a contact form on your website, or attending an opening. Looking at how people are engaging with your gallery, both online and in-person, is a step forward to building, lasting and valuable relationships.
Here let’s explore ideas for actions your art gallery business could take right now to encourage engagement and begin to create a journey for your collectors and prospects.