One of the most challenging aspects many art gallery’s face using social media as a marketing tool is finding the time to create enough diverse and compelling content. Once you get comfortable with creating certain types of content, social media companies change the rules. (Thanks Facebook) Having the right tools in your tool box makes your job far more efficient and your … [Read more...] about Smart Tools for Social Media Content Creation
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What’s New in Today’s Gallery Public Relations
In our rapidly evolving society, we must realize that while your art gallery’s goals for public relations remain constant, your strategies for success changed. PR can be most influential to the overall success of your gallery and the artists you represent. If executed consistently and strategically, it can help an unknown or brand-new gallery transform into a trusted art … [Read more...] about What’s New in Today’s Gallery Public Relations
Why Stories Matter to Your Gallery’s Social Media Marketing
Stories in social media is a relatively new feature and one that has skyrocketed in popularity with users. Instagram reported Stories is now used by 500 million users. WOW! If your gallery is on Instagram and Facebook, the Stories feature is an essential place for your gallery’s dialogue with followers. Instagram and Snapchat’s tremendous success with the feature is … [Read more...] about Why Stories Matter to Your Gallery’s Social Media Marketing
4 Reasons Your Gallery’s Sales Strategy Might Fail
Your top priority is to increase art sales and gallery revenue. You need a sales strategy that is designed to succeed. Does any of this sound familiar? Gallery sales consultants are performing inconsistently with new prospects, sales tools are not used to full potential, you’re chasing unqualified leads, and reacting to outside forces that are beyond their control. Let’s … [Read more...] about 4 Reasons Your Gallery’s Sales Strategy Might Fail
How a Vision Statement Drives Growth for your Art Gallery
Your passion for art was developed in you at some point. It’s what made you want to work in a gallery. It’s also what helped you develop a vision for the gallery you are in today. How does your passion and vision manifest itself in the gallery? Are they driving growth through leadership in the gallery business? Here I want to explore how creating a vision statement, as … [Read more...] about How a Vision Statement Drives Growth for your Art Gallery
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