Stories in social media is a relatively new feature and one that has skyrocketed in popularity with users. Instagram reported Stories is now used by 500 million users. WOW! If your gallery is on Instagram and Facebook, the Stories feature is an essential place for your gallery’s dialogue with followers. Instagram … [Read more...]
4 Reasons Your Gallery’s Sales Strategy Might Fail
Your top priority is to increase art sales and gallery revenue. You need a sales strategy that is designed to succeed. Does any this sound familiar? Gallery sales consultants are performing inconsistently with new prospects, sales tools are not used to full potential, you’re chasing unqualified leads, and reacting … [Read more...]
How a Vision Statement Drives Growth for your Art Gallery
Your passion for art was developed in you at some point. It’s what made you want to work in a gallery. It’s also what helped you develop a vision for the gallery you are in today. How does your passion and vision manifest itself in the gallery? Are they driving growth through leadership in the gallery … [Read more...]
14 Simple Ways to Improve Your Artist Roster Presentation Online
Your art gallery’s artists are the star of your website. There are many little things you can do to present them and their work in the best light possible, while also enhancing the experience of your site visitors. Here I have outlined simple ways to make your artist roster, portfolio and biography pages more … [Read more...]
How to Develop an Art Gallery Internship Program
Many art galleries help to cultivate a new generation of art dealers by providing internships to learn the gallery business. Here we are going to explore some of the fundamental elements of a successful art gallery internship program. An internship is not just for summer anymore. They can run year long or even be … [Read more...]
Brand Strategy: How Generosity Can Increase Your Gallery’s Profitability
Every day I comb the art world news to see what’s new and what might be helpful to share with my subscribers. And every day there is a story about another art dealer behaving badly in business by either not paying their artists, tax evasion, embezzlement, etc. etc. I believe the frequency of this kind of news could … [Read more...]
My Favorite Goal Tracking Tool
We are all human and as such most of us struggle with productivity and staying focused on the big picture items that will make us better humans in life and business. There are a lot of techniques and strategies out there to help us. As someone who has tried a lot of them and failed to keep momentum with most long … [Read more...]
How to Give your Digital Gallery Space Impact with Images
The images your art gallery posts online are one of your greatest sales and marketing assets. They act as your digital gallery space. Great images posted in the smartest way possible help attract new art collectors and sell artworks. Tight time constraints often mean that time is not taken to properly format your … [Read more...]
Case Study: How Small Market Galleries Collaborated To Attract New & Young Collectors
How does an art gallery in a small market get people new to the art world and under 50 involved in the artistic community? That was the question that art galleries in Richmond, Virginia were asking. The problem was engaging young people and those who have never purchased art or visited an art gallery or other visual … [Read more...]
Newsletter Inspiration
I'm on the mailing list with a lot of art galleries all over the world for their newsletters. To my surprise, the majority say the same thing and even look the same. After a while it can be difficult to remember exactly which gallery I saw something that I might want to take a closer look at. Today, I received … [Read more...]
How a Secure Website Can Help Your Gallery Business
If your art gallery’s website is not secure, you could soon be losing traffic and business. All the hard work you have done to improve your website’s SEO could be in jeopardy. Websites are now being penalized in search rankings for not having an SSL certificate. If you’re thinking, this only pertains to sites that … [Read more...]
A Balanced Gallery Business: Breaking the Bubble of the Day-to-Day
As a gallery owner, much of your day requires you to spend time with customers, call artists, hang artwork or patch walls, update your website, and maintain social media. You may even be the person responsible for cleaning the bathroom and washing the windows. These are the things you do in your gallery: the day-to-day … [Read more...]
What An Art Gallery Can Learn From Museum’s Evolution
Art museums have been in a state of evolution for years, redefining their missions and benefits to the communities they serve. They have invested a lot of time and money into research to learn how to stay relevant. As a result, we are now starting to see significant changes to how museums engage with their audiences … [Read more...]
Artist and Gallery Evolution in a Changing Art Market
It's a changing market for many industries, not just the art market. The gallery industry may have felt a bit more pain from the process than others. Artsy just posted an article that talks about the changing art market and how it is effecting both artists and galleries. A link to the full article is below. Many … [Read more...]
Finding New Art Collectors Hiding In Plain Sight
It’s a constant challenge to find new collectors for your artists. One place you might not have thought to look is within the inactive subscribers on your own gallery email list. A gallery’s contact list is gold and made of people who, at one point and time, raised their hand and said “Yes – I want you to stay in … [Read more...]
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