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Generosity as a Brand Strategy: Standing Out in the Art Gallery Industry

Generosity as an art gallery brand strategy

As a small art gallery owner, you may believe that generosity in business is only for big corporations.  It can actually be part of a brand strategy and help your gallery resonate better with potential buyers.  It's a way to show that you have shared values and can help reduce barriers of intimidation. In this article, let's look at how you can infuse generosity into your … [Read more...] about Generosity as a Brand Strategy: Standing Out in the Art Gallery Industry

Planning Your Gallery’s Holiday Email Marketing Strategy

Planning Your Gallery's Holiday Email Marketing Strategy

Email marketing is a formidable weapon in the marketing arsenal of art galleries, especially during the holiday season.  However, with inboxes overflowing with promotional emails during this time, it's crucial to craft a solid gallery holiday email marketing strategy that grabs attention and fosters meaningful connections with your audience. Do you have your marketing … [Read more...] about Planning Your Gallery’s Holiday Email Marketing Strategy

Checklist: Presenting your Gallery Artist Roster Online Best for Buying Decisions

Presenting an art gallery artist roster online

Your gallery artist roster and their artworks are the stars of your website.  I know you want to present them online in the best possible manner, so they get the attention they deserve and inspire art sales. You can do many little things to present them assiduously while also enhancing the online viewing experience for art collectors visiting your website. Here I have … [Read more...] about Checklist: Presenting your Gallery Artist Roster Online Best for Buying Decisions

How Art Galleries can Leverage Digital PR Strategies

Digital public relations strategies for art galleries

In the age of digital dominance, traditional marketing methods are giving way to innovative approaches that can transform the visibility of your art gallery, artists, and exhibitions.  Public Relations (PR) is indispensable for driving awareness and engagement.  In this article, let's explore digital PR strategies for art galleries and how your gallery can leverage them to … [Read more...] about How Art Galleries can Leverage Digital PR Strategies

Turning Tourist Sales into Repeat Sales

I often contribute to Art World News and I wanted to share with you one of their articles about what art galleries can do to boost sales when tourist seasons close.  This article was written by Koleen Kaffan, who is Editor in Chief of Art World News and offers some excellent insights that I hope will help you make the best decisions for your gallery business. Summer in the … [Read more...] about Turning Tourist Sales into Repeat Sales

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