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Why Stories Matter to Your Gallery’s Social Media Marketing
Stories in social media is a relatively new feature and one that has skyrocketed in popularity with users. Instagram reported Stories is now used by 500 million users. WOW! If your gallery is on Instagram and Facebook, the Stories feature is an essential place for your gallery’s dialogue with followers. Instagram and Snapchat’s tremendous success with the feature is … [Read more...] about Why Stories Matter to Your Gallery’s Social Media Marketing
4 Reasons Your Gallery’s Sales Strategy Might Fail
Your top priority is to increase art sales and gallery revenue. You need a sales strategy that is designed to succeed. Does any of this sound familiar? Gallery sales consultants are performing inconsistently with new prospects, sales tools are not used to full potential, you’re chasing unqualified leads, and reacting to outside forces that are beyond their control. Let’s … [Read more...] about 4 Reasons Your Gallery’s Sales Strategy Might Fail
How a Vision Statement Drives Growth for your Art Gallery
Your passion for art was developed in you at some point. It’s what made you want to work in a gallery. It’s also what helped you develop a vision for the gallery you are in today. How does your passion and vision manifest itself in the gallery? Are they driving growth through leadership in the gallery business? Here I want to explore how creating a vision statement, as … [Read more...] about How a Vision Statement Drives Growth for your Art Gallery
14 Simple Ways to Improve Your Artist Roster Presentation Online
Your art gallery’s artists are the star of your website. There are many little things you can do to present them and their work in the best light possible, while also enhancing the experience of your site visitors. Here I have outlined simple ways to make your artist roster, portfolio and biography pages more valuable to a viewer. Artist Roster Page The most effective … [Read more...] about 14 Simple Ways to Improve Your Artist Roster Presentation Online
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