Your art gallery’s artists are the star of your website. There are many little things you can do to present them and their work in the best light possible, while also enhancing the experience of your site visitors. Here I have outlined simple ways to make your artist roster, portfolio and biography pages more … [Read more...]
My Summer Reading List for a Gallery Director’s Beach Bag
The first day of summer is June 21st, and I hope many of you will be able to get away with family and friends for a little rest and relaxation. Are you looking for suggestions for your summer reading list? A vacation from the day to day of running the art gallery, frees your mind to refocus. It can be an excellent … [Read more...]
How to Develop an Art Gallery Internship Program
Many art galleries help to cultivate a new generation of art dealers by providing internships to learn the gallery business. Here we are going to explore some of the fundamental elements of a successful art gallery internship program. An internship is not just for summer anymore. They can run year long or even be … [Read more...]
Brand Strategy: How Generosity Can Increase Your Gallery’s Profitability
Every day I comb the art world news to see what’s new and what might be helpful to share with my subscribers. And every day there is a story about another art dealer behaving badly in business by either not paying their artists, tax evasion, embezzlement, etc. etc. I believe the frequency of this kind of news could … [Read more...]
Four Simple Ways Art Gallery Owners Can Run a More Efficient Business.
Running a fine art gallery business is not for the faint of heart. Between keeping track of finances, hiring good staff, managing client and artist relations, and producing thoughtful shows, it's enough to make you a little crazy at times. It’s ok, you can admit it. I get a little crazy too. Let’s look at four … [Read more...]
Amazing Tool for Actually Achieving Meaningful Goals for Your Gallery Business
We are all human and as such most of us struggle with productivity and staying focused on the big picture items that will make us better humans in life and business. There are a lot of techniques and strategies out there to help us. As someone who has tried a lot of them and failed to keep momentum with most long … [Read more...]
How to Give your Digital Gallery Space Impact with Images
The images your art gallery posts online are one of your greatest sales and marketing assets. They act as your digital gallery space. Great images posted in the smartest way possible help attract new art collectors and sell artworks. Tight time constraints often mean that time is not taken to properly format your … [Read more...]
Selling Fine Art: Overcoming Price Objections
Inquiries about artworks in the gallery have the possibility to lift your professional soul. Those that do not lead to closing a sale can scar your motivation as a gallerist. It is easy to start to assume, perhaps unconsciously, most inquiries are not serious. One of the most common reasons collectors provide for … [Read more...]
Art Gallery Space: 5 Ways to Improve Foot Traffic & Visitor Experience
With foot traffic decreasing for many brick and mortar art galleries and the constant challenge of finding new art collectors, the experience one has in your gallery space is paramount. Here we will look at five simple ways your art gallery might improve the experience prospects have when they walk through your … [Read more...]
Case Study: How Small Market Galleries Collaborated To Attract New & Young Collectors
How does an art gallery in a small market get people new to the art world and under 50 involved in the artistic community? That was the question that art galleries in Richmond, Virginia were asking. The problem was engaging young people and those who have never purchased art or visited an art gallery or other visual … [Read more...]
Newsletter Inspiration
I'm on the mailing list with a lot of art galleries all over the world for their newsletters. To my surprise, the majority say the same thing and even look the same. After a while it can be difficult to remember exactly which gallery I saw something that I might want to take a closer look at. Today, I received … [Read more...]
How a Secure Website Can Help Your Gallery Business
If your art gallery’s website is not secure, you could soon be losing traffic and business. All the hard work you have done to improve your website’s SEO could be in jeopardy. Websites are now being penalized in search rankings for not having an SSL certificate. If you’re thinking, this only pertains to sites that … [Read more...]
Summer Reading List for Art Dealers
I know, I know... Not another summer reading list. The summer is only three months after all. I want you have as much fuel as you can to make your art gallery business both fun and profitable. That is the goal of this summer reading list. It's made up of books that have just recently been published about the art … [Read more...]
A Balanced Gallery Business: Breaking the Bubble of the Day-to-Day
As a gallery owner, much of your day requires you to spend time with customers, call artists, hang artwork or patch walls, update your website, and maintain social media. You may even be the person responsible for cleaning the bathroom and washing the windows. These are the things you do in your gallery: the day-to-day … [Read more...]
What An Art Gallery Can Learn From Museum’s Evolution
Art museums have been in a state of evolution for years, redefining their missions and benefits to the communities they serve. They have invested a lot of time and money into research to learn how to stay relevant. As a result, we are now starting to see significant changes to how museums engage with their audiences … [Read more...]
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