Are you on top of the new regulations of the GDPR (The General Data Protection Regulation)? If you currently have, or may have in the future, clients or prospects on your mailing list that reside in the European Union, you need to be ready for May 25th, 2018. That is when this new regulation takes effect. The GDPR … [Read more...]
Brand Strategy: How Generosity Can Increase Your Gallery’s Profitability
Every day I comb the art world news to see what’s new and what might be helpful to share with my subscribers. And every day there is a story about another art dealer behaving badly in business by either not paying their artists, tax evasion, embezzlement, etc. etc. I believe the frequency of this kind of news could … [Read more...]
Four Simple Ways Art Gallery Owners Can Run a More Efficient Business.
Running a fine art gallery business is not for the faint of heart. Between keeping track of finances, hiring good staff, managing client and artist relations, and producing thoughtful shows, it's enough to make you a little crazy at times. It’s ok, you can admit it. I get a little crazy too. Let’s look at four … [Read more...]
Amazing Tool for Actually Achieving Meaningful Goals for Your Gallery Business
We are all human and as such most of us struggle with productivity and staying focused on the big picture items that will make us better humans in life and business. There are a lot of techniques and strategies out there to help us. As someone who has tried a lot of them and failed to keep momentum with most long … [Read more...]
How to Give your Digital Gallery Space Impact with Images
The images your art gallery posts online are one of your greatest sales and marketing assets. They act as your digital gallery space. Great images posted in the smartest way possible help attract new art collectors and sell artworks. Tight time constraints often mean that time is not taken to properly format your … [Read more...]
Selling Fine Art: Overcoming Price Objections
Inquiries about artworks in the gallery have the possibility to lift your professional soul. Those that do not lead to closing a sale can scar your motivation as a gallerist. It is easy to start to assume, perhaps unconsciously, most inquiries are not serious. One of the most common reasons collectors provide for … [Read more...]
Art Gallery Space: 5 Ways to Improve Foot Traffic & Visitor Experience
With foot traffic decreasing for many brick and mortar art galleries and the constant challenge of finding new art collectors, the experience one has in your gallery space is paramount. Here we will look at five simple ways your art gallery might improve the experience prospects have when they walk through your … [Read more...]
Case Study: How Small Market Galleries Collaborated To Attract New & Young Collectors
How does an art gallery in a small market get people new to the art world and under 50 involved in the artistic community? That was the question that art galleries in Richmond, Virginia were asking. The problem was engaging young people and those who have never purchased art or visited an art gallery or other visual … [Read more...]
Newsletter Inspiration
I'm on the mailing list with a lot of art galleries all over the world for their newsletters. To my surprise, the majority say the same thing and even look the same. After a while it can be difficult to remember exactly which gallery I saw something that I might want to take a closer look at. Today, I received … [Read more...]
How a Secure Website Can Help Your Gallery Business
If your art gallery’s website is not secure, you could soon be losing traffic and business. All the hard work you have done to improve your website’s SEO could be in jeopardy. Websites are now being penalized in search rankings for not having an SSL certificate. If you’re thinking, this only pertains to sites that … [Read more...]
A Balanced Gallery Business: Breaking the Bubble of the Day-to-Day
As a gallery owner, much of your day requires you to spend time with customers, call artists, hang artwork or patch walls, update your website, and maintain social media. You may even be the person responsible for cleaning the bathroom and washing the windows. These are the things you do in your gallery: the day-to-day … [Read more...]
Artist and Gallery Evolution in a Changing Art Market
It's a changing market for many industries, not just the art market. The gallery industry may have felt a bit more pain from the process than others. Artsy just posted an article that talks about the changing art market and how it is effecting both artists and galleries. A link to the full article is below. Many … [Read more...]
Finding New Art Collectors Hiding In Plain Sight
It’s a constant challenge to find new collectors for your artists. One place you might not have thought to look is within the inactive subscribers on your own gallery email list. A gallery’s contact list is gold and made of people who, at one point and time, raised their hand and said “Yes – I want you to stay in … [Read more...]
The Art Walk: Gallery Business Asset or Missed Opportunity
Art walks and gallery weekends can now be found in cities large and small. There are ways that many galleries are missing out on opportunities to find new art collectors and generate future art sales. Is your art gallery business missing out? For the public, it’s a fun night out with friends. For a gallery … [Read more...]
Time Stays Long Enough For Anyone Who Will Use it.
Leonardo Da Vinci was such an accomplished man. I have to imagine he was also a master of time management. He once said “Time stays long enough for anyone who will use it”. Unfortunately, many of us don’t always use it very well and feel like time does not stay very long. How many times have you gone home after a … [Read more...]
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