In the age of digital dominance, traditional marketing methods are giving way to innovative approaches that can transform the visibility of your art gallery, artists, and exhibitions. Public Relations (PR) is indispensable for driving awareness and engagement. In this article, let's explore digital PR strategies for art galleries and how your gallery can leverage them to … [Read more...] about How Art Galleries can Leverage Digital PR Strategies
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Turning Tourist Sales into Repeat Sales
I often contribute to Art World News and I wanted to share with you one of their articles about what art galleries can do to boost sales when tourist seasons close. This article was written by Koleen Kaffan, who is Editor in Chief of Art World News and offers some excellent insights that I hope will help you make the best decisions for your gallery business. Summer in the … [Read more...] about Turning Tourist Sales into Repeat Sales
Surviving the Storm: A Guide to Running an Art Gallery in a Recession
Running an art gallery during a difficult economic climate is scary. Discretionary spending is often the first to go, and you know that hurts an art gallery business. So what does an action plan look like to ensure your art gallery survives? Churchill once said, "you should never let a good crisis go to waste". Yes… even economic uncertainty could bring opportunities with … [Read more...] about Surviving the Storm: A Guide to Running an Art Gallery in a Recession
How to Plan a Pop-Up Art Gallery
The pop-up art gallery continue to be popular as a means for an art gallery business to expand their brand awareness, increase their market and collector base and introduce their artists to new prospects. There is a lot of planning required to have a successful pop-up gallery, but if done well, the rewards will continue long after the pop-up closes. To make the most of a … [Read more...] about How to Plan a Pop-Up Art Gallery
Conquering Sales Anxiety: Proven Techniques for Selling Art with Ease
Selling gallery art can be an intimidating task for many people, but it's important to remember that sales are what keep the gallery space running. In this blog post, we will explore some tips to help you create a solid mindset when engaging in sales conversations with art collectors, ultimately eliminating anxiety and ensuring a successful experience. Creating a Memorable … [Read more...] about Conquering Sales Anxiety: Proven Techniques for Selling Art with Ease