The pop-up art gallery remains a popular strategy for art gallery businesses to expand brand awareness, grow their market and collector base, and introduce their artists to new audiences. Successful execution requires extensive planning, but when done well, the benefits can extend long after the pop-up concludes. To make the most of a pop-up gallery, you need to get four key … [Read more...] about How to Plan a Pop-Up Art Gallery
Exhibition Sales
Planning and Preparing Your Gallery for Art Fair Success
Guidelines for Writing More Engaging Art Exhibition Wall Labels
Do you find it more challenging to get gallery visitors to slow down and really make a connection with the art on the walls? There is so much more competition and channels to see art these days. How do you stand out and make looking a more engaging experience? Art exhibition labels. The wall labels you create for artwork are a perfect opportunity to make a more … [Read more...] about Guidelines for Writing More Engaging Art Exhibition Wall Labels
Art Fair Planning and Strategies for Galleries
Advanced planning and strategizing for art fair sales and marketing can lead to a more enjoyable process and higher rewards. Being creative with lead-generating strategies can also provide valuable insights for other gallery marketing initiatives. In this article, I discuss art fair sales and marketing strategies that your art gallery can use to maximize all the … [Read more...] about Art Fair Planning and Strategies for Galleries
Workbook: Gallery Exhibition Planning
This workbook provides an exhibition planner worksheet to help you create structure and optimize the show experience for artists, staff, and art buyers. The planner includes defining goals, outlining talking points for sales and marketing messages, and planning timelines starting at three months prior to opening night for in-person and online-only exhibitions. Additionally, … [Read more...] about Workbook: Gallery Exhibition Planning
