Showing your artists at art fairs has become a proven strategy to position the gallery and artists in front of new audiences. Are they suitable for your art gallery business strategy? Your art gallery's success will depend to some extent on your planning and preparing for an art fair. Let’s look at how your gallery business can make the most of art fair opportunities to … [Read more...] about Planning and Preparing Your Gallery for Art Fair Success
Exhibition Sales
Guidelines for Writing More Engaging Art Exhibition Wall Labels
Do you find it more challenging to get gallery visitors to slow down and really make a connection with the art on the walls? There is so much more competition and channels to see art these days. How do you stand out and make looking a more engaging experience? Art exhibition labels. The wall labels you create for artwork are a perfect opportunity to make a more … [Read more...] about Guidelines for Writing More Engaging Art Exhibition Wall Labels
Art Fair Planning and Strategies for Galleries
Advanced planning and strategizing for art fair sales and marketing can lead to a more enjoyable process and higher rewards. Being creative with lead-generating strategies can also provide valuable insights for other gallery marketing initiatives. In this article, I discuss art fair sales and marketing strategies that your art gallery can use to maximize all the … [Read more...] about Art Fair Planning and Strategies for Galleries
How to Plan a Pop-Up Art Gallery
The pop-up art gallery continue to be popular as a means for an art gallery business to expand their brand awareness, increase their market and collector base and introduce their artists to new prospects. There is a lot of planning required to have a successful pop-up gallery, but if done well, the rewards will continue long after the pop-up closes. To make the most of a … [Read more...] about How to Plan a Pop-Up Art Gallery
Gallery Exhibition Planning Workbook
This workbook provides an exhibition planner worksheet to help you create structure and optimize the show experience for artists, staff, and art buyers. The planner includes defining goals, outlining talking points for sales and marketing messages, and planning timelines starting at three months prior to opening night for in-person and online-only exhibitions. Additionally, … [Read more...] about Gallery Exhibition Planning Workbook
