Here let’s talk about marketing your art gallery events and look at how focusing on purpose, and attendee value can kick your marketing message up a notch. These two critical elements are often lost in event communications to art buyers. While the subject of an exhibition or the artist’s perspective on the work is an enormous part of most gallery events, marketing messages … [Read more...] about How to Market your Gallery Event with Purpose and Value
Gallery Events and Foot Traffic
Reviving Gallery Foot Traffic: Adapting to Shifting Cultural Consumption
Declining foot traffic continues to be a problem for art galleries as everyone enjoys the ease of discovering art and buying online. I think we all agree art is better viewed in person. So how can your gallery pivot to get people through the door again? Here I want to discuss my research findings on how people crave their culture today and what that means for the future of … [Read more...] about Reviving Gallery Foot Traffic: Adapting to Shifting Cultural Consumption
Art Gallery Space: 5 Ways to Improve Foot Traffic & Visitor Experience
With the decrease of in-person visitors for many brick and mortar art galleries and the constant challenge of finding new art collectors, the experience one has in your gallery space is paramount. Here we will look at five simple ways your art gallery might improve foot traffic the experience prospects have when they walk through your door. If your gallery location has lots … [Read more...] about Art Gallery Space: 5 Ways to Improve Foot Traffic & Visitor Experience
The Art Walk: Gallery Asset or Missed Opportunity
Art walks and gallery weekends can now be found in cities large and small. There are ways that many galleries are missing out on opportunities to find new art collectors and generate future art sales. Is your art gallery business missing out? For the public, it’s a fun night out with friends. For a gallery business, art walks have proven to be a great way to increase foot … [Read more...] about The Art Walk: Gallery Asset or Missed Opportunity
