Art fairs have firmly established a prominent place in many art galleries sales strategy. Fairs are often a considerable financial risk to a gallery business, but they can also bring great rewards. Increasing sales, meeting new collectors and expanding the gallery’s reputation in new markets are the driving motivations for participating. They also provide an […]
Gallery Events and Foot Traffic
Here let’s talk about gallery event marketing and look at how focusing on purpose, and attendee value can kick your marketing message up a notch. These two critical elements are often lost in event communications to art buyers.
While the subject of an exhibition or the artist’s perspective on the work is an enormous part of most gallery events, marketing messages should not be one-sided.
Declining foot traffic continues to be a problem for art galleries. I think we all agree art is better viewed in person. So what happened and how can your gallery change to get people coming through the door again? There are many contributing factors to the decrease in foot traffic. Here I want to discuss […]
With foot traffic decreasing for many brick and mortar art galleries and the constant challenge of finding new art collectors, the experience one has in your gallery space is paramount. Here we will look at five simple ways your art gallery might improve foot traffic and the experience prospects have when they walk through your door.
Art museums have been in a state of evolution for years, redefining their missions and benefits to the communities they serve. They have invested a lot of time and money into research to learn how to stay relevant. As a result, we are now starting to see significant changes to how museums engage with their audiences through their exhibitions and social events.
Since both museums and commercial fine-art galleries are striving to attract similar patrons, galleries can look to museums to learn about how to adapt for the future.