You can feel it when your gallery’s opening event is working. People linger. They talk to strangers. Someone who was clearly nervous at the start suddenly relaxes and starts asking good questions. And the artist looks like they are having a genuinely good night instead of doing polite small talk for three hours straight. You can also feel it when an opening is not working … [Read more...] about Design a Gallery Opening Like a Purposeful Gathering
Gallery Events and Foot Traffic
Turning Art Gallery Openings Into Collector-Building Experiences
You can feel it when your gallery’s opening event is working. People linger. They talk to strangers. Someone who was clearly nervous at the start suddenly relaxes and starts asking good questions. And the artist looks like they are having a genuinely good night instead of doing polite small talk for three hours straight. You can also feel it when an opening is not working as … [Read more...] about Turning Art Gallery Openings Into Collector-Building Experiences
Beyond Wine and Cheese: How to Create a Successful Art Gallery Event
Planning and Preparing Your Gallery for Art Fair Success
Transforming Art Gallery Engagement Strategies to Boost Foot Traffic
Declining foot traffic continues to be a problem for art galleries, as everyone enjoys the ease of discovering art and buying it online. I think we all agree that art is better viewed in person. So, how can your gallery pivot to get people through the door again? Here, I will discuss some observations about how people like to experience art today in our post-pandemic world … [Read more...] about Transforming Art Gallery Engagement Strategies to Boost Foot Traffic
