Your art gallery’s email newsletter is still one of the most powerful marketing tools you have in 2025. Despite the rise of social media, collectors consistently say they prefer email for receiving gallery updates and invitations. A well-done newsletter keeps your gallery top of mind, builds trust with new buyers, drives website traffic, fills the room at an opening, and, most … [Read more...] about Why Most Art Gallery Newsletters Fail (and How to Do It Right)
Email Marketing
Building Meaningful Connections: Tips to Increase Engagement with Your Gallery
Finding ways to increase engagement with the gallery is important to the bottom line, so it is worth making it a significant part of your art gallery's marketing strategy. Now, you must work harder to get people to engage in the digital environment, as it seems fewer people are willing to come to the gallery in person. Engaging with your gallery goes beyond mere interaction; … [Read more...] about Building Meaningful Connections: Tips to Increase Engagement with Your Gallery
Boosting Newsletter Open Rates: Strategies and Best Practices for Art Galleries
As an art gallery navigating the digital landscape, your email newsletter plays a pivotal role in connecting with your audience, promoting exhibitions, and building lasting relationships with your collectors and prospects. However, with overflowing inboxes and limited attention spans, getting recipients to open and engage with your newsletters can be quite the challenge. In … [Read more...] about Boosting Newsletter Open Rates: Strategies and Best Practices for Art Galleries
Workbook: Content Marketing Annual Planner
Your art gallery content marketing is essential for increasing awareness about your artists. You likely have several marketing channels to get your messages out into the world – email newsletter, multiple social media, website updates, blog, etc. I put this planner together as a simple tool to help you plan your marketing messages and content month-by-month each … [Read more...] about Workbook: Content Marketing Annual Planner
From Subscribers to Collectors: Building Relationships from Email Addresses
In the world of art galleries, building relationships with mailing list subscribers and prospective art collectors is essential for long-term success. One invaluable strategy that often goes overlooked is implementing an email nurture sequence. In this blog post, we will explore why this approach is crucial and provide actionable insights for art gallery businesses to leverage … [Read more...] about From Subscribers to Collectors: Building Relationships from Email Addresses
