Use this storyboard to help outline the goals of your gallery's video marketing, and the key messages you want to communicate to viewers. Using a tool such as this will help ensure that your videos align with your art gallery’s brand and company mission. It is also a valuable tool to help you get an idea of how the finished product will look before you invest time and … [Read more...] about Storyboard Template and Checklist: Video Planning Guide for Art Galleries
Digital Marketing
QR Codes: Back in Art Gallery Digital Marketing
QR codes are an art gallery marketing tool that should be in your toolkit. In the art industry, particularly for small art galleries, technology has typically played a minor role in marketing efforts because of limited time, staff, and financing. Well… That is all changing now as the use of tech becomes a vital part of a gallery’s sales and marketing strategy. QR codes … [Read more...] about QR Codes: Back in Art Gallery Digital Marketing
Find New Art Collectors for your Gallery’s Artists with an Active Blog
One of the primary challenges art gallery owners talk to me about is how to find new art collectors. With more buyers online, content marketing is one of the most effective strategies for getting noticed by collectors. The humble blog continues to be a big part of an art gallery's content marketing success. Establishing a blog could be an excellent tool for attracting new … [Read more...] about Find New Art Collectors for your Gallery’s Artists with an Active Blog
Digital Marketing and Sales Trends that Matter to an Art Gallery Business
Sales and marketing trends change fast as technology is developed and client demands become...., well, more demanding. Let's look at some top trends in art gallery digital marketing, social media and sales that matter most to a gallery business. Should you incorporate these trends into your gallery's strategy or not, it's helpful to know about them so you can make the … [Read more...] about Digital Marketing and Sales Trends that Matter to an Art Gallery Business
Digital Marketing Trends Your Art Gallery Should Not Ignore
Let's look at some top trends in digital marketing that matter most to a gallery business to establish trust, attract new art collectors and nurture client relationships. These trends really can no longer be ignored. There are three overwhelmingly clear themes when it comes to creating a digital marketing strategy that will meet today’s consumer demands. Value to the … [Read more...] about Digital Marketing Trends Your Art Gallery Should Not Ignore
