The summer can be a slow art gallery season . Many art galleries reduce their hours and have fewer events because they know prospective art buyers are more focused on vacation and spending time with family than buying art. It is essential to continue to attract attention for your artists during the summer months. To make the most of the slow season, you should plan early. … [Read more...] about Summer is Coming: How to Make A Slow Art Gallery Season Productive
Art Gallery Space: 5 Ways to Improve Foot Traffic & Visitor Experience
With the decrease of in-person visitors for many brick and mortar art galleries and the constant challenge of finding new art collectors, the experience one has in your gallery space is paramount. Here we will look at five simple ways your art gallery might improve foot traffic the experience prospects have when they walk through your door. If your gallery location has lots … [Read more...] about Art Gallery Space: 5 Ways to Improve Foot Traffic & Visitor Experience
The Art Collector’s Buying Experience
A memorable art collector buying experience has become of greater importance to affluent collectors as opportunities to purchase art have increased through auctions, online sellers, and artists selling directly. Now collectors can pick and choose how they acquire art and the buying experience they prefer. Their choice is often influenced by which channel or seller offers the … [Read more...] about The Art Collector’s Buying Experience
Common Missed Opportunities of Art Gallery Websites
I spend a lot of time looking at art gallery websites and see many that are not used well as an effective sales tool. A gallery website should be given great care and effort because it is often the first place a potential art collector will learn about your gallery and the artists you represent. As with the art on your walls, the gallery’s website should draw visitors in and … [Read more...] about Common Missed Opportunities of Art Gallery Websites
Your Gallery’s Brand Position: Friend or Foe
As a fine-art dealer, consider how your current brand helps your gallery stand out from the competition in the minds of art collectors. Brand positioning, when done well, can be a true friend instead of your business’s greatest foe. Typically, the first things that come to mind about branding are the visual elements, such as the logo, color, and style. But where brand … [Read more...] about Your Gallery’s Brand Position: Friend or Foe
