I spend a lot of time looking at art gallery websites and see many that are not used well as an effective sales tool. A gallery website should be given great care and effort because it is often the first place a potential art collector will learn about your gallery and the artists you represent. As with the art on your walls, the gallery’s website should draw visitors in and … [Read more...] about Common Missed Opportunities of Art Gallery Websites
Your Gallery’s Brand Position: Friend or Foe
As a fine-art dealer, consider how your current brand helps your gallery stand out from the competition in the minds of art collectors. Brand positioning, when done well, can be a true friend instead of your business’s greatest foe. Typically, the first things that come to mind about branding are the visual elements, such as the logo, color, and style. But where brand … [Read more...] about Your Gallery’s Brand Position: Friend or Foe
Gallery Publicity: Big Bang, Small Bucks
Do you struggle to get gallery publicity? The practice of public relations is one of the most misunderstood elements of marketing; yet, it can be one of the most influential to the overall success of your gallery and the artists you represent. Public relations, if executed consistently and strategically, can help an unknown gallery transform into a trusted art resource. … [Read more...] about Gallery Publicity: Big Bang, Small Bucks
The Art Collectors of the Future: Millennials
If you want to be running a successful fine-art gallery 10 years or more from now, you need to start thinking about who your best client-base will be in the future and how you will establish a trusted relationship with them. It’s likely that for the past few decades some of your most active art collectors have been baby boomers. But have you met their children? Baby boomers … [Read more...] about The Art Collectors of the Future: Millennials
