Writing gallery sales letters or emails is a common task, whether you're responding to price requests, introducing clients to new artwork, or proposing installations in commercial spaces. These letters are crucial for making sales, and there's a trick to structuring your message effectively to capture the recipient's attention and appeal to their emotions. In this article, … [Read more...] about From Silence to Sales: How to Write Compelling Gallery Sales Letters that Get Results
Creating a Hiring and Onboarding Process for your Gallery Business
So, you're thinking of adding staff to the gallery. I hope that means business is growing! You need a hiring and onboarding process to help make finding the right person easier. In this article, let's look at things to consider before you hire a gallery staff member and how to ensure that employee becomes a valuable and loyal asset for the gallery's future success. When … [Read more...] about Creating a Hiring and Onboarding Process for your Gallery Business
Cyber Attacks: Is Your Gallery Business Ready for Battle?
Cyber-attacks will continue to grow and keeping your gallery’s information secure will require continued diligence. In this article, let’s look at some of the recent findings from cyber security experts and what it means for your art gallery business. Do you know what vulnerabilities to watch for with social media accounts? There are many things your business could do to get … [Read more...] about Cyber Attacks: Is Your Gallery Business Ready for Battle?
Reasons for Publishing Art Pricing and Test Strategies
The debate about whether to publish prices for artworks online and on gallery walls has been going on for years. Art dealers still seem pretty well divided on the issue, but since having a solid online sales strategy has become more important, let's look at this issue more closely. Being shut down during the pandemic has meant sales need to happen online, and buyers want to … [Read more...] about Reasons for Publishing Art Pricing and Test Strategies
Preparation is Key: Developing a Sales Strategy for Art Exhibitions
Exhibitions serve as the foundation of many art gallery programs. While we may aspire to achieve strong sales or even a sell-out show, it doesn't always happen that way. That's where an art exhibition sales strategy comes into play. In this article, we will explore how to prepare for maximizing sales revenue through a sales strategy specifically for your shows. It's … [Read more...] about Preparation is Key: Developing a Sales Strategy for Art Exhibitions
