If attracting a local audience is essential for business or if you are an online-only gallery, then refining your Google Business Profile is essential to include in your art gallery's marketing strategy. This tool can help give you a competitive edge online and help drive foot traffic in the gallery. This is an SEO strategy, after all, so in this article, I will tell you what … [Read more...] about Is Your Google Business Profile Helping or Hurting Gallery Foot Traffic
A Gallery Approach for Social Media Advertising
We have all heard about the pay-to-play push from social media networks for business pages. Social media advertising is still a good and economical strategy for an art gallery to extend its reach to attract new art buyers. Today, if you have social media as part of your art gallery's marketing strategy, you must add paid advertising. You can do it in a smart way for your … [Read more...] about A Gallery Approach for Social Media Advertising
Three Areas to Prioritize in your Art Gallery’s Social Media Strategy
Social media is likely a significant part of your art gallery's marketing plan. As new platforms come and go and algorithms constantly change, it can sometimes be challenging to know what to focus on beyond creating beautiful and entertaining content to post. Many things affect how people respond to your gallery's social media marketing. These also drive how you should … [Read more...] about Three Areas to Prioritize in your Art Gallery’s Social Media Strategy
Three Technologies that Make Running your Art Gallery Easier
Protect your Gallery Business with a Secure Website
If your art gallery’s website is insecure, you could soon lose traffic and business. While creating and maintaining a website is easier than ever, the fact is that security maintenance is even more critical and increasingly complicated. In this article, let’s go over some preventive steps you can easily take to ensure you have a secure gallery website. Today the threat … [Read more...] about Protect your Gallery Business with a Secure Website
