There are all kinds of reports on buying behavior and collecting trends. How do you use that information? How do […]

This Exhibition Planning Course gives your gallery a proven 3-month planning workflow that increases presales, reduces stress, and drives revenue.

We will cover project management systems for small teams, and artist partnership strategies that make marketing a collaboration.

Also included are templates and frameworks you can use immediately: exhibition planner worksheets, email campaign templates, talking points frameworks, and post-event analysis templates.

Here’s what you’ll get out of this course:

– How to create a content marketing calendar to ensure you are appealing to different types of buyers and your message is delivered effectively and optimized
– Fine-tune your approach to different marketing channels and social media platforms
– Reuse content effectively instead of constantly starting from scratch
– Manage marketing better with workflows tailored for small teams or solo gallerists
– Avoid burnout and inconsistency from your gallery’s marketing efforts

This course is designed to be practical. We won’t be creating goals or doing any competitive analysis. You’ll not only learn new strategies but also how to implement them using tools, templates, and workflows that reflect real gallery life.

An annual gallery plan will help give you focus and forward momentum to realize your vision of the business
Course Objective:
• Understand the importance of creating an annual plan
• Assess the current reality of your gallery business to prioritize goals and task
• Create goals for all the essential areas of running a gallery
• Explore how workflows can help you work more efficiently and ensure consistent quality.
• Evaluate tools to help in creating and implementing your gallery’s annual plan.

Designing a well-defined buying journey is essential for any art gallery that wants to build lasting collector relationships and achieve sustainable growth. In this course, you’ll explore the five key phases of the collector’s journey—Discovery, Nurture, Acquisition, Post-Sale, and Advocacy—and learn how to design a seamless experience that truly resonates with your ideal clients.

You’ll gain practical strategies to strengthen each phase of your journey—or refine the one you already have—to create a more connected and consistent path to purchase.

This 25 minute video covers the 6 most important steps I recommend you take to be best prepared to weather the storm. Some may need to be implemented before a crisis hits, and you may have done this during the pandemic shutdown.  Others will inform how you can refocus and reprioritize after the crisis hits. The goal is to help maintain the gallery’s income, but also help set you up for a strong comeback when conditions improve.