An inspiring and informative website can do wonders for your art gallery's online presence to attract new collectors. It's the go-to spot for potential art buyers, so giving it some regular TLC is crucial. Especially if you've got multiple staff members or outside designers/contractors working on it to keep it updated. Auditing your website annually is good business practice. … [Read more...] about The Role of Website Audits in Growing Your Art Gallery’s Online Presence
SEO
How to Optimize your Art Gallery’s SEO with Google Business Profile
If attracting a local audience is essential for business or if you are an online-only gallery, then refining your Google Business Profile is essential to include in your art gallery's marketing strategy. This tool can help give you a competitive edge online and help drive foot traffic in the gallery. This is an SEO strategy, after all, so in this article, I will tell you what … [Read more...] about How to Optimize your Art Gallery’s SEO with Google Business Profile
Find New Art Collectors for your Gallery’s Artists with an Active Blog
One of the primary challenges art gallery owners talk to me about is how to find new art collectors. With more buyers online, content marketing is one of the most effective strategies for getting noticed by collectors. The humble blog continues to be a big part of an art gallery's content marketing success. Establishing a blog could be an excellent tool for attracting new … [Read more...] about Find New Art Collectors for your Gallery’s Artists with an Active Blog
Checklist: Art Gallery Website Audit for Optimal SEO
Top 5 SEO Considerations for Optimizing your Art Gallery Website
Art gallery SEO optimization is likely something you are constantly working on in your gallery business. Search engine optimization used to be all about keywords. While they are still an essential part of SEO, keywords are no longer enough to get the job done. Today, search engines have become smarter and look for more than just the right keywords or phrases. SEO can be a … [Read more...] about Top 5 SEO Considerations for Optimizing your Art Gallery Website
