One of the primary challenges art gallery owners talk to me about is how to find new art collectors. With more buyers discovering artists online, through search, social media, and even AI-powered tools, content marketing remains one of the most effective ways to get noticed by collectors. Yes…. The humble blog continues to play a central role in an art gallery’s content … [Read more...] about Should Blogging Be Part of Your Art Gallery Growth Strategy
SEO
What SEO Actions Will Actually Bring More Qualified Art Collectors
SEO is something you're probably continuously improving on your gallery's website. Here, we will cover the SEO fundamentals that art galleries should know and what Google, Bing, and other engines look for to determine your gallery's rank in a search index. It's all about appearing on that coveted first page. By focusing on SEO, your gallery can attract more art lovers to … [Read more...] about What SEO Actions Will Actually Bring More Qualified Art Collectors
The Role of Website Audits in Growing Your Art Gallery’s Online Presence
An inspiring and informative website can do wonders for your art gallery's online presence to attract new collectors. It's the go-to spot for potential art buyers, so giving it some regular TLC is crucial. Especially if you've got multiple staff members or outside designers/contractors working on it to keep it updated. Auditing your website annually is good business practice. … [Read more...] about The Role of Website Audits in Growing Your Art Gallery’s Online Presence
Is Your Google Business Profile Helping or Hurting Gallery Foot Traffic
If attracting a local audience is essential for business or if you are an online-only gallery, then refining your Google Business Profile is essential to include in your art gallery's marketing strategy. This tool can help give you a competitive edge online and help drive foot traffic in the gallery. This is an SEO strategy, after all, so in this article, I will tell you what … [Read more...] about Is Your Google Business Profile Helping or Hurting Gallery Foot Traffic
