Stories in social media is a popular feature and one that has skyrocketed in usage with users. Instagram reported Stories is now used by 500 million users. WOW! If your gallery is on Instagram and Facebook, the Stories feature is an essential place for your gallery’s dialogue with followers. Instagram and Snapchat’s tremendous success with the feature is motivating other … [Read more...] about Why Stories Matter to Your Gallery’s Social Media Marketing
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Optimizing your Art Gallery Website for Mobile
Optimizing your gallery’s website for mobile devices is more critical than ever now if you care about SEO. It goes beyond keywords and meta tags. Mobile SEO must also consider the overall viewing experience on smaller screens. Here we are going to review the top best practices to ensure your gallery website is optimized for a good mobile viewing experience and SEO to improve … [Read more...] about Optimizing your Art Gallery Website for Mobile
Art Gallery Space: 5 Ways to Improve Foot Traffic & Visitor Experience
With the decrease of in-person visitors for many brick and mortar art galleries and the constant challenge of finding new art collectors, the experience one has in your gallery space is paramount. Here we will look at five simple ways your art gallery might improve foot traffic the experience prospects have when they walk through your door. If your gallery location has lots … [Read more...] about Art Gallery Space: 5 Ways to Improve Foot Traffic & Visitor Experience
The Art Collector’s Buying Experience
A memorable art collector buying experience has become of greater importance to affluent collectors as opportunities to purchase art have increased through auctions, online sellers, and artists selling directly. Now collectors can pick and choose how they acquire art and the buying experience they prefer. Their choice is often influenced by which channel or seller offers the … [Read more...] about The Art Collector’s Buying Experience
Common Missed Opportunities of Art Gallery Websites
I spend a lot of time looking at art gallery websites and see many that are not used well as an effective sales tool. A gallery website should be given great care and effort because it is often the first place a potential art collector will learn about your gallery and the artists you represent. As with the art on your walls, the gallery’s website should draw visitors in and … [Read more...] about Common Missed Opportunities of Art Gallery Websites
