You know that more art sales than ever are conducted online, and that trend will continue growing. How is your art gallery's online sales strategy functioning? In this article, we will discuss what motivates or deters a collector from buying online, the critical elements of developing an art gallery online sales strategy, and how to sell art online without losing that human … [Read more...] about Selling Art Online: Insights and Strategies for Galleries
Online Sales
From Clicks to Bricks: Maximizing Sales with a Multichannel Approach
Selling art as a multichannel experience is probably something your art gallery is doing right now. Is your strategy connected strongly for both online and offline? You may have some gaps that could be hurting sales. Retailers, including the art gallery sector, are building a true multichannel, hybrid sales model as they move forward into a new age of selling. What do I … [Read more...] about From Clicks to Bricks: Maximizing Sales with a Multichannel Approach
Digital Marketing and Sales Trends that Matter to an Art Gallery Business
Sales and marketing trends change fast as technology is developed and client demands become...., well, more demanding. Let's look at some top trends in art gallery digital marketing, social media and sales that matter most to a gallery business. Should you incorporate these trends into your gallery's strategy or not, it's helpful to know about them so you can make the … [Read more...] about Digital Marketing and Sales Trends that Matter to an Art Gallery Business
How Great Writing Can Help Find New Art Collectors Online
Persuasive writing on the web is essential to your gallery business to find new art collectors online. Here we will explore writing techniques to make your gallery website a powerful marketing and sales tool. Compelling and web-friendly copy or text makes a notable difference in persuading someone to contact the gallery, purchase art or attend a show. People do not read … [Read more...] about How Great Writing Can Help Find New Art Collectors Online
Virtual Art Gallery Presentation Room- Best Practices
The virtual art gallery presentation room is an incredible sales tool. It's intimate. It's focused. It's controlled. How can you recreate a similar experience virtually? In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology. Let's talk about how to prepare and design a fun and meaningful … [Read more...] about Virtual Art Gallery Presentation Room- Best Practices
