Art galleries must strategically develop their online sales strategies to integrate and complement the face-to-face experience art collectors would have in the brick-and-mortar gallery. Integrating your gallery's online and offline marketing strategies will make your brand message more consistent. An integrated strategy will also better encourage art buyers to act than treating … [Read more...] about How to Create an Integrated Online-Offline Experience for Art Buyers
Online Sales
Checklist: Art Gallery Online Sales Strategy
Develop your art gallery's online sales strategies to align with art buyers' evolving needs and expectations. With collector confidence in acquiring art online surging and driven by rapid technological advancements, you want to optimize your digital sales channels regularly. In this article, let me help you get organized and give you a simple checklist to optimize your … [Read more...] about Checklist: Art Gallery Online Sales Strategy
Selling Art Online: Insights and Strategies for Galleries
You know that more art sales than ever are conducted online, and that trend will continue growing. How is your art gallery's online sales strategy functioning? In this article, we will discuss what motivates or deters a collector from buying online, the critical elements of developing an art gallery online sales strategy, and how to sell art online without losing that human … [Read more...] about Selling Art Online: Insights and Strategies for Galleries
From Clicks to Bricks: Maximizing Sales with a Multichannel Approach
Selling art as a multichannel experience is probably something your art gallery is doing right now. Is your strategy connected strongly for both online and offline? You may have some gaps that could be hurting sales. Retailers, including the art gallery sector, are building a true multichannel, hybrid sales model as they move forward into a new age of selling. What do I … [Read more...] about From Clicks to Bricks: Maximizing Sales with a Multichannel Approach
Digital Marketing and Sales Trends that Matter to an Art Gallery Business
Sales and marketing trends change fast as technology is developed and client demands become...., well, more demanding. Let's look at some top trends in art gallery digital marketing, social media and sales that matter most to a gallery business. Should you incorporate these trends into your gallery's strategy or not, it's helpful to know about them so you can make the … [Read more...] about Digital Marketing and Sales Trends that Matter to an Art Gallery Business
