Here we will look at a few sales and marketing trends that an art gallery business should consider during business planning. Here we examine the top trends for digital marketing, social media and sales that your gallery business should know about to attract collectors and suggest ways to incorporate these trends with your gallery efforts.
Persuasive writing on the web is essential to your gallery business. Here we will explore writing techniques to make your gallery website a powerful marketing and sales tool. Compelling and web-friendly copy or text makes a notable difference in persuading someone to contact the gallery, purchase art or attend a show.
The private gallery presentation room is an incredible sales tool. It’s intimate. It’s focused. It’s controlled. How can you recreate a similar experience virtually?
In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology.
COVID-19’s unprecedented impact on how you do business has further highlighted what was already an underlying problem with today’s typical art gallery business model. Art galleries need to strategically develop their online sales strategies to integrate with the face-to-face experience art collectors would have in the brick and mortar gallery.
To prepare for building your art gallery’s online sales strategy, use this checklist to ensure your gallery is positioned well to make the most of the online sales process.