One of the most challenging aspects many art gallery’s face using social media as a marketing tool is finding the time to create enough diverse and compelling content. Once you get comfortable with creating certain types of content, social media companies change the rules. (Thanks Facebook) Having the right tools in your tool box makes your job far more efficient and your … [Read more...] about Smart Tools for Social Media Content Creation
Your gallery’s top objectives for being on social media are likely to find new art buyers, increase exposure for your artist’s work, promote gallery events and create meaningful relationships with collectors, journalists, fair organizers, and museum curators. What worked for a social media strategy a few years ago is not going to get you very far today. The platforms are … [Read more...] about Social Media Trends Art Galleries Need to Understand
Stories in social media is a relatively new feature and one that has skyrocketed in popularity with users. Instagram reported Stories is now used by 500 million users. WOW! If your gallery is on Instagram and Facebook, the Stories feature is an essential place for your gallery’s dialogue with followers. Instagram and Snapchat’s tremendous success with the feature is … [Read more...] about Why Stories Matter to Your Gallery’s Social Media Marketing
Instagram has become the art world darling for social media marketing, due to its obvious visual strengths and the natural discoverability factor it provides art lovers. Art fairs, museums, and artists were the early adopters of this platform. Many art galleries have found great success on Instagram attracting new, buying, art collectors. Is your gallery using Instagram in … [Read more...] about Is Your Art Gallery’s Instagram Strategy Getting Results?
Instagram is one of the most visual platforms an art gallery or artist can use to engage with the social media circus. How can you grow your followers and reach out to potential art collectors, in new markets, who use Instagram to discover new artists? Here we will explore different ways and tools to make your Instagram page fun, interesting and inspirational. There is so … [Read more...] about Making Instagram Work for Your Art Gallery Business