Your gallery artist roster and their artworks are the stars of your website. I know you want to present them online in the best possible manner, so they get the attention they deserve and inspire art sales. You can do many little things to present them assiduously while also enhancing the online viewing experience for art collectors visiting your website. Here I have … [Read more...] about Checklist: Presenting your Gallery Artist Roster Online Best for Buying Decisions
Gallery Marketing
How Art Galleries can Leverage Digital PR Strategies
In the age of digital dominance, traditional marketing methods are giving way to innovative approaches that can transform the visibility of your art gallery, artists, and exhibitions. Public Relations (PR) is indispensable for driving awareness and engagement. In this article, let's explore digital PR strategies for art galleries and how your gallery can leverage them to … [Read more...] about How Art Galleries can Leverage Digital PR Strategies
The Mindset of Gen X Art Collectors and How to Attract Them
Chances are your art gallery's most active customers and prospects are Gen X art collectors (born 1965-1980). If you have been in business for a while, your gallery's success may have been built by the baby boomers, and its future may depend on the millennials. Still, Generation X is the generation with spending power now. Do you understand how they think? Are you speaking … [Read more...] about The Mindset of Gen X Art Collectors and How to Attract Them
Surviving the Storm: A Guide to Running an Art Gallery in a Recession
Running an art gallery during a difficult economic climate is scary. Discretionary spending is often the first to go, and you know that hurts an art gallery business. So what does an action plan look like to ensure your art gallery survives? Churchill once said, "you should never let a good crisis go to waste". Yes… even economic uncertainty could bring opportunities with … [Read more...] about Surviving the Storm: A Guide to Running an Art Gallery in a Recession
The Role of Website Audits in Growing Your Art Gallery’s Online Presence
An inspiring and informative website can do wonders for your art gallery's online presence to attract new collectors. It's the go-to spot for potential art buyers, so giving it some regular TLC is crucial. Especially if you've got multiple staff members or outside designers/contractors working on it to keep it updated. Auditing your website annually is good business practice. … [Read more...] about The Role of Website Audits in Growing Your Art Gallery’s Online Presence