Running an art gallery during tough economic times can be daunting. Discretionary spending is often the first to be cut, which can hurt an art gallery business. So, what does an action plan look like to ensure your gallery survives? Churchill once said, "Never let a good crisis go to waste." Even economic uncertainty can bring opportunities with the right marketing strategy. … [Read more...] about What to Prioritize in Your Marketing in a Recession
Gallery Marketing
Where AI Actually Adds Value in Your Gallery Marketing
Digital marketing trends will increasingly be driven by balancing AI-powered customization with genuine brand authenticity, which is super relevant for your art gallery business growth. In this article, you will learn how to effectively integrate AI authenticity into your art gallery's marketing strategy without losing brand authenticity. I'll provide practical tips for … [Read more...] about Where AI Actually Adds Value in Your Gallery Marketing
Should Video Be Part of Your Art Gallery’s Marketing Mix
Does your art gallery create videos to promote your artists and educate buyers? This article aims to provide you with information to fuel your video marketing strategy. We will talk about the SEO benefits and how best to plan the pre- and post-production elements to make your videos a solid sales and marketing tool for your gallery business. Video isn’t just about online … [Read more...] about Should Video Be Part of Your Art Gallery’s Marketing Mix
Why Most Art Gallery Newsletters Fail (and How to Do It Right)
Your art gallery’s email newsletter is still one of the most powerful marketing tools you have in 2025. Despite the rise of social media, collectors consistently say they prefer email for receiving gallery updates and invitations. A well-done newsletter keeps your gallery top of mind, builds trust with new buyers, drives website traffic, fills the room at an opening, and, most … [Read more...] about Why Most Art Gallery Newsletters Fail (and How to Do It Right)
