If you’ve ever thought, “I wish my artists would help more with marketing,” you’re not alone. But, it’s not always easy to ask for that kind of help and have it be a productive collaboration that strengthens the artist/gallery relationship. In my experience, collaboration works best when it feels less like a grab bag of last-minute requests and more like a shared plan. The … [Read more...] about Collaborating With Your Gallery’s Artists on Marketing
Gallery Marketing
Which Sales and Marketing Trends Are Worth Your Art Gallery’s Attention
Sales and marketing trends change fast as technology evolves and client expectations continue to rise. Art buyers are more informed, more selective, and more digitally fluent than they were just a few years ago. Let’s look at the digital marketing, social media, and sales trends that matter most to an art gallery business today. Whether or not you choose to incorporate all … [Read more...] about Which Sales and Marketing Trends Are Worth Your Art Gallery’s Attention
Should Blogging Be Part of Your Art Gallery Growth Strategy
One of the primary challenges art gallery owners talk to me about is how to find new art collectors. With more buyers discovering artists online, through search, social media, and even AI-powered tools, content marketing remains one of the most effective ways to get noticed by collectors. Yes…. The humble blog continues to play a central role in an art gallery’s content … [Read more...] about Should Blogging Be Part of Your Art Gallery Growth Strategy
What Should Be in Your Next Art Gallery Marketing Plan
Every year brings opportunities to connect with new collectors and artists, sell more art, and grow the gallery's reputation as your community's cultural leader. A comprehensive and robust art gallery marketing plan is a crucial element in the growth of your business and your artists' careers. In this article, let's look at how to get organized to create your art gallery … [Read more...] about What Should Be in Your Next Art Gallery Marketing Plan
Is a Referral Program Right for Your Gallery Growth Goals
Many art galleries struggle to find new collectors for their artists' work continuously. One marketing tactic that you may not be utilizing to its fullest is an art gallery referral program. In this article, let's look at ways you might create a systemized approach to increase referrals to your gallery. Gallery referrals are so valuable. A single one could be worth more … [Read more...] about Is a Referral Program Right for Your Gallery Growth Goals
