What does an action plan look like to ensure your art gallery survives a recession? A successful gallery that weathers the storm will act proactively by adjusting spending and strategy to achieve optimal business results.

In this article learn how to create a gallery marketing action plan so you can attenuate the potential financial consequences of a recession.

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A blog is an economical marketing tool for finding new art buyers.

Here let’s talk about how blogging is important for your gallery to generate new sales leads for your artist’s work and why having an active blog should be in your art gallery marketing mix.

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Here we will look at a few sales and marketing trends that an art gallery business should consider during business planning. Here we examine the top trends for digital marketing, social media and sales that your gallery business should know about to attract collectors and suggest ways to incorporate these trends with your gallery efforts.

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Persuasive writing on the web is essential to your gallery business. Here we will explore writing techniques to make your gallery website a powerful marketing and sales tool. Compelling and web-friendly copy or text makes a notable difference in persuading someone to contact the gallery, purchase art or attend a show.

You know marketing is an investment in your art gallery’s future. How much should your gallery be spending on marketing, and how do you decide where the budget should be spent? That’s is what we are going to look at in this article.

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