You know marketing is an investment in your art gallery’s future. How much should your gallery be spending on marketing, and how do you decide where the budget should be spent? That’s is what we are going to look at in this article.
Email marketing is one of the most effective tools your gallery has to get new prospects to become repeat patrons of your artist’s work. Your gallery’s email newsletter, as a sales and marketing tool, must evolve in response to buyer’s changing needs and preferences for consuming information. Find out what elements you might be missing.
Your art gallery’s Google my Business listing plays a big part in your SEO strategy. Is it optimized? In this article, I will tell you what you need to know to optimize your profile and increase gallery foot traffic.
Here let’s talk about gallery event marketing and look at how focusing on purpose, and attendee value can kick your marketing message up a notch. These two critical elements are often lost in event communications to art buyers.
While the subject of an exhibition or the artist’s perspective on the work is an enormous part of most gallery events, marketing messages should not be one-sided.
Let’s look at top digital marketing trends in that matter most to a gallery business to establish trust, attract new art collectors and nurture client relationships. In 2019, these trends really can no longer be ignored.