One of the most challenging aspects many art gallery’s face using social media as a marketing tool is finding the time to create enough diverse and compelling content. Once you get comfortable with creating certain types of content, social media companies change the rules. (Thanks Facebook) Having the right tools in your tool box makes your job far more efficient and your … [Read more...] about Smart Tools for Social Media Content Creation
Your gallery’s top objectives for being on social media are likely to find new art buyers, increase exposure for your artist’s work, promote gallery events and create meaningful relationships with collectors, journalists, fair organizers, and museum curators. What worked for a social media strategy a few years ago is not going to get you very far today. The platforms are … [Read more...] about Social Media Trends Art Galleries Need to Understand
Stories in social media is a relatively new feature and one that has skyrocketed in popularity with users. Instagram reported Stories is now used by 500 million users. WOW! If your gallery is on Instagram and Facebook, the Stories feature is an essential place for your gallery’s dialogue with followers. Instagram and Snapchat’s tremendous success with the feature is … [Read more...] about Why Stories Matter to Your Gallery’s Social Media Marketing
It has long been proven that a marketing message is more effective with repetition on multiple channels. That is exactly what the Facebook pixel can do for your gallery business. I have mentioned using the Facebook pixel many times in the past. Here I want to get more specific about how and why using this powerful pixel can benefit your art gallery’s sales and marketing … [Read more...] about How can using a Facebook pixel help your art gallery marketing?
Marketing your art gallery with Facebook ads used to be not worth the time or money. Advertising on social media has become big business and Facebook has made many significant changes to make running ads on their platform a valuable marketing strategy for luxury products, such as art. In this article, let’s explore some of the recent changes they have implemented that might … [Read more...] about Can Facebook Ads Work for an Art Gallery Business? YES