In the age of digital dominance, traditional marketing methods are giving way to innovative approaches that can transform the visibility of your art gallery, artists, and exhibitions. Public Relations (PR) is indispensable for driving awareness and engagement. In this article, let's explore digital PR strategies for art galleries and how your gallery can leverage them to … [Read more...] about How Art Galleries can Leverage Digital PR Strategies
Digital Marketing
From Subscribers to Collectors: Building Relationships from Email Addresses
In the world of art galleries, building relationships with mailing list subscribers and prospective art collectors is essential for long-term success. One invaluable strategy that often goes overlooked is implementing an email nurture sequence. In this blog post, we will explore why this approach is crucial and provide actionable insights for art gallery businesses to leverage … [Read more...] about From Subscribers to Collectors: Building Relationships from Email Addresses
QR Codes: Back in Art Gallery Digital Marketing
QR codes are an art gallery marketing tool that should be in your toolkit. In the art industry, particularly for small art galleries, technology has typically played a minor role in marketing efforts because of limited time, staff, and financing. Well… That is all changing now as the use of tech becomes a vital part of a gallery’s sales and marketing strategy. QR codes … [Read more...] about QR Codes: Back in Art Gallery Digital Marketing
