Running an art gallery during a difficult economic climate is scary. Discretionary spending is often the first to go, and you know that hurts an art gallery business. So what does an action plan look like to ensure your art gallery survives? Churchill once said, "you should never let a good crisis go to waste". Yes… even economic uncertainty could bring opportunities with … [Read more...] about Surviving the Storm: A Guide to Running an Art Gallery in a Recession
Business Planning
Checklist: Art Gallery Cyber Preparedness
Crafting a Compelling Value Proposition for Art Collectors: A Roadmap to Distinction
Is your art gallery's value proposition effectively resonating with potential art collectors? In the ever-evolving landscape of the art world, your gallery's unique value proposition is pivotal in attracting collectors and setting you apart from your competitors. It serves as a compass, assuring collectors that investing in artwork from your gallery will provide them with the … [Read more...] about Crafting a Compelling Value Proposition for Art Collectors: A Roadmap to Distinction
Future Possibilities: The Art Gallery Business Model and Operational Structure
The current art gallery business model has many shortcomings that conflict with the way today's art buyers want to discover and experience art. It is inspiring for me to see so many galleries stepping outside of their comfort zone and innovating with technology and collaborations. Amazing things are happening. To help my Gallery Fuel members, I spend a lot of time … [Read more...] about Future Possibilities: The Art Gallery Business Model and Operational Structure
Using Social Media Campaigns to Reach Your Gallery’s Goals
Standing out on social media can be challenging when selling a luxury item such as art. People who purchase high-end goods often have different expectations from the average shopper regarding communication styles, personalized service, and how they make decisions. This article will look at ways to design social media campaigns that speak to your art gallery’s ideal client’s … [Read more...] about Using Social Media Campaigns to Reach Your Gallery’s Goals
