Writing and distributing an influential press release can be intimidating, but sometimes it is a necessary evil to get new people in the gallery door. A good press release can help cut through the noise created by rival happenings going on in your community at the same time as your art gallery event. With so much media flying into your target collector’s inboxes and computer screens today, press releases have made readers more apathetic.
Here we will discuss how to harness the power of your art gallery’s press releases to increase visibility to art collectors and influence them to engage with your gallery.
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