How can Gallery Fuel help you run your art gallery business?
Gallery Fuel is dedicated to helping fine art dealers and galleries in small to mid-sized markets grow and improve their businesses. I want you to feel supported as you run your art gallery business.
It is my goal to help both experienced and emerging art dealers and gallery staff stay on top of sales, marketing and art collector buying trends so their art gallery business can survive and thrive. Meeting the needs of both artists and collectors takes a special knowledge base and skill. Gallery Fuel is here to help you cultivate those skills, so you can keep your doors open.
Members receive information and ideas tailored to running an art gallery business. Focus is placed on increasing gallery sales, improving marketing and attracting more art collectors. By joining Gallery Fuel, you will also stay on top of what business trends and technology can help you better run your fine art gallery, nurture artists and a new generation of collectors.
Katherine Hébert | Art Gallery Business Strategist
Katherine Hébert is the founder of Gallery Fuel, a membership-based resource she established in 2012 to help small and mid-sized art galleries attract new collectors, increase sales, and run thriving businesses. Drawing on her extensive experience in both the art world and corporate marketing, Katherine brings a unique perspective to the challenges gallery professionals face today.
Before launching Gallery Fuel, she worked in a variety of gallery settings—ranging from frame shops and limited-edition print dealers to galleries representing leading regional and national artists, as well as blue-chip works from the 19th and 20th centuries. She also served on the Art Partners board of the High Museum of Art, further deepening her insight into how institutions engage audiences. In parallel, her corporate career included roles in strategic planning, communications, sales support, digital marketing, and design—skills she now channels into tailored business solutions for gallerists.
Her entrepreneurial journey began in 2007, when she founded a consultancy for artists that focused on building long-term visibility and sales through digital and content marketing strategies. This work revealed the growing need for specialized business support in the gallery sector, particularly for those outside the high-end markets.
Through Gallery Fuel, Katherine provides members worldwide with practical strategies, curated resources, and personalized guidance. Membership benefits include in-depth articles, sales and marketing insights, planning tools, and access to a resource library designed specifically for art galleries. Members also receive quarterly one-on-one check-ins and discounted advisory services, making Gallery Fuel a true partner in their ongoing success.
An avid art collector herself, Katherine understands firsthand the challenges galleries face in connecting with buyers and nurturing artists’ careers. She recognizes that many gallery owners possess a good eye for artistic talent and passion, but sometimes lack the business resources needed to thrive. Katherine is passionate about helping galleries close the skills gap in sales and marketing while staying ahead of the rapid changes in technology and buyer behavior. Her mission is to equip gallery professionals with the clarity, tools, and confidence they need to grow their reputations, nurture their artists, and build sustainable businesses in today’s evolving art market.
Katherine lives with her husband and their spirited cat in a historic train station in Virginia. When she’s not exploring art or writing for Gallery Fuel, she’s gardening, hiking, or paddling her kayak, Luna. A certified Master Gardener since 2020, she volunteers locally to promote sustainable horticultural practices and environmental stewardship.
