How can I help you run your art gallery business?
I help fine art dealers and art gallery teams in small to mid-sized markets run stronger, more sustainable art gallery businesses—without feeling like they have to figure everything out on their own.
Running an art gallery means balancing sales, marketing, operations, artists, and collectors, and you have to do this with a small staff and limited time. I work with gallery owners and directors to bring clarity to all those moving parts that make your business tick, helping you make better decisions, focus on what matters most, and feel more supported as you run your gallery day to day.
I work with both experienced and emerging art dealers and gallery staff to help them stay current with art gallery sales strategies, art gallery marketing, and art collector buying trends so their gallery business can adapt, survive, and thrive in a changing art market.
Meeting the needs of both artists and collectors requires a specific combination of business insight, sales skills, and marketing knowledge. Membership helps you develop those skills and build practical systems that support long-term gallery growth, without burnout or constant guesswork.
Through Gallery Fuel, I provide ongoing guidance specifically tailored to running an art gallery business. The focus is on:
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Increasing art gallery sales
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Improving art gallery marketing efforts
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Attracting and retaining art collectors
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Strengthening gallery operations and internal systems
As a Gallery Fuel member, you’ll also stay informed about collector buying trends, tools, and technology that can help you run your fine art gallery more efficiently. I want to help you better support your artists, and connect with a new generation of art collectors, but at a pace that fits your gallery and your schedule.
FAQ – Gallery Fuel Membership
Katherine Hébert | Art Gallery Business Strategist
Katherine Hébert is the founder of Gallery Fuel, a membership-based resource she established in 2012 to help small and mid-sized art galleries attract new collectors, increase sales, and run thriving businesses. Drawing on her extensive experience in both the art world and corporate marketing, Katherine brings a unique perspective to the challenges gallery professionals face today.
Before launching Gallery Fuel, she worked in a variety of gallery settings—ranging from frame shops and limited-edition print dealers to galleries representing leading regional and national artists, as well as blue-chip works from the 19th and 20th centuries. She also served on the Art Partners board of the High Museum of Art, further deepening her insight into how institutions engage audiences. In parallel, her corporate career included roles in strategic planning, communications, sales support, digital marketing, and design—skills she now channels into tailored business solutions for gallerists.
Her entrepreneurial journey began in 2007, when she founded a consultancy for artists that focused on building long-term visibility and sales through digital and content marketing strategies. This work revealed the growing need for specialized business support in the gallery sector, particularly for those outside the high-end markets.
Through Gallery Fuel, Katherine provides members worldwide with practical strategies, curated resources, and personalized guidance. Membership benefits include in-depth articles, sales and marketing insights, planning tools, and access to a resource library designed specifically for art galleries. Members also receive quarterly one-on-one check-ins and discounted advisory services, making Gallery Fuel a true partner in their ongoing success.
An avid art collector herself, Katherine understands firsthand the challenges galleries face in connecting with buyers and nurturing artists’ careers. She recognizes that many gallery owners possess a good eye for artistic talent and passion, but sometimes lack the business resources needed to thrive. Katherine is passionate about helping galleries close the skills gap in sales and marketing while staying ahead of the rapid changes in technology and buyer behavior. Her mission is to equip gallery professionals with the clarity, tools, and confidence they need to grow their reputations, nurture their artists, and build sustainable businesses in today’s evolving art market.
Katherine lives with her husband and their spirited cat in a historic train station in Virginia. When she’s not exploring art or writing for Gallery Fuel, she’s gardening, hiking, or paddling her kayak, Luna. A certified Master Gardener since 2020, she volunteers locally to promote sustainable horticultural practices and environmental stewardship.
