The Why & How of Pop-Up Art Galleries

Pop-up galleries continue to be popular as a means for an art gallery business to expand their brand awareness, increase their market and collector base and introduce their artists to new prospects. There is a lot of planning required to have a successful pop-up gallery, but if done well, the rewards will continue long after the pop-up closes.

To make the most of a pop-up gallery, you need to get four key elements right. Clear Goals, Location, Advertising, Collector Follow-up

Let’s look at these four success factors in more detail.