Chances are your art gallery's most active customers and prospects are Gen X art collectors (born 1965-1980). If you have been in business for a while, your gallery's success may have been built by the baby boomers, and its future may depend on the millennials. Still, Generation X is the generation with spending power now. Do you understand how they think? Are you speaking … [Read more...] about The Mindset of Gen X Art Collectors and How to Attract Them
art gallery sales
Adapting for the Future: Lessons from Museum Evolution for Art Galleries
Art museums have been evolving for years, redefining their missions and benefits to the communities they serve. They have invested a lot of time and money into research to learn how to stay relevant. As a result, we are now seeing significant changes in how museums engage with their audiences through exhibitions and social events. Since both museums and commercial fine art … [Read more...] about Adapting for the Future: Lessons from Museum Evolution for Art Galleries
Six Quick Tips for Closing a Gallery Sale
Selling is something that does not come naturally to many people. Being a gallery professional you likely have the advantage of being genuinely passionate about what you are selling. That makes closing a gallery sale much easier when that passion is allowed to shine over a sales pitch. Below are six simple tips to selling fine art as you approach a new collector browsing the … [Read more...] about Six Quick Tips for Closing a Gallery Sale
Art Gallery Space: 5 Ways to Improve Foot Traffic & Visitor Experience
With the decrease of in-person visitors for many brick and mortar art galleries and the constant challenge of finding new art collectors, the experience one has in your gallery space is paramount. Here we will look at five simple ways your art gallery might improve foot traffic the experience prospects have when they walk through your door. If your gallery location has lots … [Read more...] about Art Gallery Space: 5 Ways to Improve Foot Traffic & Visitor Experience
