Sales and marketing strategies tailored to running an art gallery business
With 25 years of blended art gallery and corporate sales and marketing experience, I give you the Fuel you need to put the best strategy in place through weekly articles, tools, and advisory services tailored for your art gallery business.
Meeting the ever-changing expectations of your artists and clients is harder than it used to be in the art gallery business. Foot traffic in the gallery is more challenging to generate, art fairs and rent are hurting the financial health of your business, and art collectors have more options than ever to buy art.
Sales and marketing may not be your strong point in business, but you know they are crucial for long-term success. Gallery Fuel can help you think outside the box and work smarter.
How can Gallery Fuel help your art gallery?
Get expert advice to grow your gallery delivered to your inbox.
Gallery Fuel offers a weekly newsletter that cuts through all the noise from sales and marketing generalist. Join and stay on top of smartest strategies that make sense for a fine art gallery business.
As a member, you will receive:
- Full access to all the tips and insights specific to running a gallery
- Ability to download the tools in the resource library
- News relevant to running an art gallery business curated from around the web
- Personalized advice on the challenges that keep you up at night
I am committed to helping small to mid-sized art galleries feel confident in their business strategies and support their artists long into the future.
Is your gallery business only utilizing a fraction of its sales and marketing potential?
I work collaboratively with you and your team to create tailored marketing strategies and sales solutions for your gallery’s individual needs.
To maximize your business potential, I will help you:
- Create a written sales or marketing plan
- Stay focused with email support between sessions
- Prioritize next steps and resources
- Be confident in your decisions about your gallery’s future
In the end you will have clarity on where the business is going and a working plan to move your gallery forward.
See what Gallery Fuel is all about by exploring my free articles
Click the category below to preview content for the part of your business that needs Fuel.
Members must login to read full articles and download library tools.
Many gallery owners are passionate about what they do and have an eye for artistic talent, but they sometimes lack the business skills and resources for putting the right sales and marketing strategies in place. You wear a lot of hats running the gallery. You can’t be an expert in everything.
Through Gallery Fuel, I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help you grow your business for a profitable future.
Over the last 25 years, I have worked in fine art galleries and the corporate world. As a result, I have a unique understanding of what it takes to be successful with your sales and marketing efforts in today’s art world.
My experience extends from market analysis, competitive intelligence, strategic planning, sales support, design, digital marketing, and advertising.
I am also a collector of art. I have acquired art from many different sources, including art galleries. It pains me to see so many art galleries these days shutting their doors. I know from my experience buying art from galleries that much more could be done to connect with collectors and nurture an artist’s career forward.
I’m excited to help your gallery.