Art galleries should look for ways to adapt their digital strategies to fully integrate the online-offline sales experience. The little things count as much as more grand technological capabilities, such as artist talks on Zoom, exhibitions in an "online viewing room" or virtual reality. In this video, I will walk you through the process to find opportunities to further … [Read more...] about Tips for Building an Integrated Art Gallery Sales Strategy
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Success Factors for Selling Art Online
The online art market has exploded as of late and become a lot more competitive for small to mid-sized art galleries. Let's explore in this video (3:14) what your gallery's art buyers might be looking for when buying an artwork online. You might also want to check out these related articles. How to Modernize your Gallery’s Buying Experience to Sell More Art Let’s … [Read more...] about Success Factors for Selling Art Online
Putting your art gallery’s brand to work with online sales
Your art gallery's brand is essential to everything you do. It should also be at the core of your online sales. Check out this short video (3:57) for some tips on how to consistently tell a meaningful gallery brand story throughout the year. … [Read more...] about Putting your art gallery’s brand to work with online sales
Marketing your Art Gallery on Instagram with the Guides Feature
Instagram Guides is a fantastic feature that I think has a lot of potential for increasing awareness about your art gallery, exhibitions, and artists. The social media platform is already becoming a first point of contact with your gallery for many of your target art buyers. Guides really make marketing your art gallery on Instagram an even more powerful tool. This … [Read more...] about Marketing your Art Gallery on Instagram with the Guides Feature
How to Modernize your Gallery’s Buying Experience to Sell More Art
A memorable buying experience has greater importance to affluent collectors who have many choices. Their choice is often influenced by which channel or seller offers the best art buying experience for them. Does your art gallery's buyer experience need to be modernized? Here we will explore a few ways you can increase art sales by providing exceptional buying experiences … [Read more...] about How to Modernize your Gallery’s Buying Experience to Sell More Art