This guide is for those involved in marketing a fine art gallery and promoting their artists to lay the groundwork for reaching more art collectors with strong messaging and ultimately generate more gallery sales. It focuses on the five most impactful elements of digital marketing for an art gallery business. Use your gallery’s value proposition online as a more … [Read more...] about Building Your Art Gallery’s Digital Marketing Foundation
General
Checklist: Art Gallery Online Sales Strategy
Storyboard Template and Checklist: Video Planning Guide for Art Galleries
Use this storyboard to help outline the goals of your gallery's video marketing, and the key messages you want to communicate to viewers. Using a tool such as this will help ensure that your videos align with your art gallery’s brand and company mission. It is also a valuable tool to help you get an idea of how the finished product will look before you invest time and … [Read more...] about Storyboard Template and Checklist: Video Planning Guide for Art Galleries
Social Media Trends Essential for an Art Gallery Marketing Strategy
Your art gallery's social media marketing goals are likely to find new art buyers, increase exposure for your artist's work, promote gallery events, and create meaningful relationships with collectors, journalists, fair organizers, and museum curators. Here I will talk about the most current social media trends essential for an art gallery business to incorporate into its … [Read more...] about Social Media Trends Essential for an Art Gallery Marketing Strategy
Art Exhibition Labels: How they can drive gallery sales
Do you find it more challenging to get gallery visitors to slow down and really make a connection with the art on the walls? There is so much more competition and channels to see art these days. How do you stand out and make looking a more engaging experience? Art exhibition labels. The wall labels you create for artworks are a perfect opportunity to make a more … [Read more...] about Art Exhibition Labels: How they can drive gallery sales