Your gallery artist roster and their artworks are the stars of your website. I know you want to present them online in the best possible manner, so they get the attention they deserve and inspire art sales. You can do many little things to present them assiduously while also enhancing the online viewing experience for art collectors visiting your website. Here I have … [Read more...] about Checklist: Presenting your Gallery Artist Roster Online Best for Buying Decisions
Artist Support
Unknown to Unforgettable: Harnessing the Artist’s Personal Brand
Establishing a strong artist personal brand is an influential yet often overlooked tool, especially for small to mid-sized galleries. This article delves into the significance of an artist's personal brand and how galleries can actively contribute to its development. By nurturing their brand, galleries can enhance sales and marketing strategies while fostering a lasting … [Read more...] about Unknown to Unforgettable: Harnessing the Artist’s Personal Brand
Gallery/Artist Social Media Collaboration: Strategies for Success
When an art gallery and its artists join forces in marketing, the results can be truly transformative. In this article, we examine the strategies that can be implemented to create a successful collaborative campaign that increases engagement with gallery followers and strengthens relationships with your artists. From sharing behind-the-scenes stories to setting clear … [Read more...] about Gallery/Artist Social Media Collaboration: Strategies for Success
