Depending on your location, the gallery business can slow down in the summer as client’s take vacation. Many art galleries reduce their hours during the summer months. Why not use the slow season to do some educational reading and learn ways to strengthen your business, marketing and sales strategies? Here are a few books you may want to put in your beach bag or read poolside.
by Jonah Berger
This book sounds interesting for understanding some of the social influences of an art collector. We all know art collecting today is often driven by social forces beyond the love of art. This book explores how choices and behaviors are driven by individual, personal tastes, and opinions. While the author is not writing about art collectors specifically, the research discussed in this book could provide some valuable insights. If you are interested in the psychology of your target market, this might be a good summer read.
The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
by David Meerman Scott
This is a must read. David Meerman Scott has earned a strong reputation through his other books and in this updated release he will take you through sales strategies for today’s buyers. With the internet and increased competition, the sales game has changed. Scott provides critical sales methods for the new digital commercial landscape, such as motivating buyers with content-rich websites, using social media as a sales tool and using customer service to acquire and retain art collectors. This book will be released July 5, 2016. You can pre-order it on Amazon. If you haven’t already read Scott’s The New Rules of Marketing and PR, order that one too.
by Drew Gerber and Michelle Tennant
Doing PR right can be a bit of a mystery. This book attempts to break it down into manageable 30 minute daily tasks. Just released, it will bring your public relations knowledge into the now. The book includes an action guide with worksheets each step of the way. It covers putting together an online press kit, crafting your talking points for today’s journalists and shares examples. This book could help your PR success for future exhibitions and the worksheets will assist you when putting the PR section of your marketing plan together.
Art History Fuel
by David M. Lubin
Professor of Art at Wake Forest University, David Lubin discusses important historical events surrounding WWI and how they influenced American visual culture. Included in this journey through art history are artists Marcel Duchamp, John Singer Sargent, D. W. Griffith, and Horace Pippin. Taking to historical view further, lesser known artists are also included such as mask-maker Anna Coleman Ladd, sculptor Gertrude Vanderbilt Whitney, and combat artist Claggett Wilson. This period in art is fascinating and much as been written about it. As an art dealer, you want to always be finding fresh perspectives and analysis on art history. It enriches the discussion with your clients about artists of the time and contemporary artists who were influenced by those who shaped art history.
by Roger White
This book offers a new assessment of the ecosystem in which contemporary emerging artist work. Roger White, a painter and the author, visits many artists around the United States to take a closer look at some of the debates and challenges contemporary artists are dealing with today. This book could make an interesting read to get a more comprehensive view of what trends are happening in art schools and in other markets. White explores what is being created and how it is being evaluated. He also examines what artists working today might be remembered for in art history. Some elements of today’s American art world discussed in this book could help you better understand the artists you represent as well as enhance discussions with collectors.
Fuel Just for Fun
by Kristin Harmel
Just released, this novel centers around a painting that leads the main character, Emily Emerson through a mysterious love story. Emily has lost her family and her job, leaving her feeling very alone. One day a beautiful painting arrives of a young woman standing at the edge of a sugarcane field. The woman appears to be her grandmother that recently passed away. The painting arrived with nothing but a handwritten note saying, “He always loved her.” Emily begins to research the painting in an attempt to find her family roots. The journey takes her to the POW internment camps of Florida, Germany and the Atlanta art scene before she finds the answers to all her questions.
by Rachel Kushner
This book has been out for a few years, but got many rave reviews. It sounds action packed with motorcycles and art. The main character Reno, an artist from Nevada, arrives in New York in 1977. She gets caught up in the gritty art scene and soon begins an affair with an artist named Sandro Valera, whose family had an Italian tire and motorcycle empire. Reno begins racing her Moto Valera motorcycle at high-speed velocities to create land art – “Racing was drawing in time.” Kushner is a wonderful story teller and this could make an adventurous summer read.
Just click the links to order these books on Amazon. Let us know which ones you enjoyed. What books would you recommend for an art dealers beach bag? Happy reading, happy summer.