Your gallery program defines your business to potential art collectors. It highlights your expertise in a particular niche and is a forum to share and educate others about the art and business values in which you are so passionate. Because taste in art changes as quickly as fashion trends, a strong gallery program is an important tool for staying relevant in your market.
It is natural for a gallery’s focus to evolve over the years. The vision first created at the beginning of a fine art gallery business can change as markets expand, competition increases and owner’s interests mature. To stay relevant and improve opportunities for finding new art collectors, a gallery program needs to be flexible. The constant that should never change however, is the art dealer’s passion for a program.
Communication is the key to a successful gallery program implementation. Talk about your program at every opportunity. Word will spread. A good program should aid in finding new art collectors that already share the same interests with you, the gallery owner.
Let’s look at how both seasoned and new gallery owners can make the most of well defined art gallery program.
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