A memorable buying experience has become of greater importance to affluent collectors as opportunities to purchase art have increased through auctions, online sellers and artists selling directly. Now collectors can pick and choose how they acquire art and the buying experience they prefer. Their choice is often influenced by which channel or seller offers the best buying experience for them.
Here we will explore a few ways you can increase the traffic in your gallery by providing exceptional buying experiences. For the purpose of this article, we define the buying experience in terms of the overall sales and marketing process a buyer is exposed to from an art gallery. It does not mean the experience a collector has at a lavish party or gimmicky marketing.
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