The current art gallery business model has many shortcomings that conflict with the way today’s art buyers expect to do business. A few pioneering galleries are stepping outside the white cube by embracing the advantages of the Internet for selling and increasing awareness about the gallery and its artists. These galleries are also finding innovative ways to reduce the often crippling expense of renting a gallery space in a prime location.
These changes are a great start to resolving the overall outdated practices in the current gallery business model. Now let’s look at other changes that could make a big difference in the success of your gallery business in the 21st century.
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